2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand / Oct 2016
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.88
5.88
38
Microsoft Project, Go Healthy Project, Arnotts Project
4.93
4.93
14
Publicis
Personalised Plates
0.80
0.80
1
4=
TBWA
Asahi, Campari
0.68
0.38
3
5
4=
FCB
Massey University
0.30
0.30
1
6
6
Saatchi & Saatchi
Postie Plus (ATL), My Food Bag(ATL)
0.14
0.07
2
7=
7=
Leo Burnett
0.00
0.00
0
7=
7=
J Walter Thompson
0.00
0.00
0
7=
7=
McCann WorldGroup
0.00
0.00
0
7=
7=
Grey Group
0.00
0.00
0
7=
7=
Havas Worldwide
0.00
0.00
0
7=
7=
Mullen Lowe
0.00
0.00
0
7=
7=
M&C Saatchi
0.00
0.00
0
7=
7=
Ogilvy
0.00
0.00
0
7=
7=
BBDO
0.00
0.00
0
12.35
59
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
Trade Me, Eco Store, American Express Project, Auckland Racing Club Project
2
2
Y&R
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2016 MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand / Oct 2016 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.86
7
0.76
0.76
9
FMCG Client
0.63
0.63
3
MediaCom
Procter & Gamble, NBC Universal, Sime Darby, PhotoBox
0.63
0.60
7
5
Zenith
My Food Bag
0.36
0.36
4
6
6
MEC
Tiffany & Co, United Airlines, Dominos, Campari
0.42
Postie+
0.29
7
7
7
Carat
0.29
Barfoot
0.25
10
8
9
Mindshare
0.05
0.05
2
9
10
Havas Media
0.00
0.00
0
10
12
Universal McCann
Tourism Australia
0.00
Sony Pictures
-0.30
0
11
11
Starcom
Smartfuel Project, Radio New Zealand, Air Asia
0.18
AA Insurance
-0.40
3
3.10
52
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
2
OMD
NZ Defence Force, AA Insurance, Open Polytechnic, Barfoot
1.01
2
1
PHD
The New Zealand Flower and Garden Show, Hewlett Packard, Mercedes
3
3
Vizeum
4
4
5
AGENCY
RECENT WINS
CHANEL, Serko
RECENT LOSSES
Sony Playstation
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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