2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Sep 2016
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
10.5
10.50
2
FCA Brazil Project
5.0
5.00
1
McCann WorldGroup
Coca-Cola Argentina, Viña Santa Rita(Digital)
4.4
4.40
3
2
Grey Group
CMR Falabella Chile, Bodegas Nieto Senetiner Argentina, Avianca Brazil
3.8
3.80
5
5
3
Mullen Lowe
6=
4=
FCB
6=
4=
CP+B
B.blend Brazil, Bravecto Brazil, Diageo Project
8
6
Publicis
9=
7=
9=
RANK THIS MONTH
RANK LAST MONTH
1
1
Talent Marcel
Claro Mobile Brazil, Tang Brazil
2
-
McGarryBowen
3
-
4
AGENCY
RECENT WINS
Fox+ y Fox Play LATAM, Smart Fit Brazil, Lenovo LATAM, Personal Argentina Whirlpool LATAM, Serasa Consumidor Brazil, BissúCosmé ticos Mexico
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
4.2
Subway Brazil
3.70
4
3.5
Gruppo Campari Brand Brazil
3.00
6
3.0
3.00
3
Carrefour Brazil, Molico (Nestlé) Brazil, Kit Kat & Crunch (Nestlé) Panama
2.7
2.70
4
DPZ&T
Wine.com.br Brazil, McDonald's LATAM Project
2.5
2.50
2
7=
Y&R
LG Electronics Brazil, Televisión Nacional de Chile, HRU Uruguay
2.5
2.50
3
11=
14=
DDB
Aveeno Brazil, Easy Taxi Brazil, Puma Energy Global
2.3
2.30
3
11=
-
Why
Samsonite Chile, Enjoy Conrad Punta del Este LatAm, Sal Lobos Chile
2.3
2.30
5
13=
9
LOV
Philips(Digital) LATAM
2.0
2.00
1
13=
10
R/GA
Nike Sportswear(Digital) Brazil
2.0
2.00
1
15
11
Geometry
Fogón Colombia, Universidad de los Andes Colombia
1.9
1.90
4
16=
12
BBDO
Farmacity Argentina, Aerolí neas Argentina
1.8
1.80
3
16=
14=
Niña
Temaiken Argentina, La Nación Argentina, Lee Argentina
1.8
1.80
5
18
13
Markham & Stein
Porsche Latam,
1.7
1.70
1
19=
14=
VML
Nespresso(Digital) Brazil, Raizen y Shell(Digital) Brazil
1.5
1.50
2
19=
14=
Artplan
Gruppo Campari Brand Brazil, Etna Brazil, Melitta Brazil
1.5
1.50
4
59.90
62
1.00
2.0
2016 MEDIA AGENCIES NEW BUSINESS LEAGUE LATAM / Sep 2016 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
31.8
31.80
3
The Weather Channel Mexico, Abbott Mexico, Letgo App Argentina
5.3
5.29
29
Havas Media
21st Century Fox, La Costeña Mexico, USIL Peru, SCA Brazil
6.0
5.78
12
4
Universal McCann
J&J Colombia, GoPro Mexico, GoPro Mexico
2.1
Perez y Villa Colombia
1.85
34
5=
5=
Initiative
Monte de Piedad Mexico, Gobierno Chile, LATAM Miami/Uruguay/Ecuador
1.7
Farmacias Ahumada SA Chile
1.47
28
5=
5=
Carat
BRF Argentina
1.5
1.47
1
7
7
OMD
Walgreens-Boots Mexico & Chile, De Gari Mexico
0.5
0.50
2
8
8
BPN
Smar Fit Mexico, Clarins Mexico, Banco Corpbanca Colombia
0.3
0.29
5
9
9
Maxus
Laboratorios Chopo Mexico
0.1
0.10
1
10
10
Mediabrands
Sin Delantal Mexico, DIAN Colombia, Bolsa Mercantil Colombia
0.1
0.07
2
11=
11=
Vizeum
0.0
0.00
0
11=
11=
Dentsu Media
0.0
0.00
0
11=
11=
Zenith
0.0
0.00
0
14
14
MEC
0.0
OLX Peru
-0.63
0
15
15
Starcom
0.0
Avon Mexico
-0.79
0
16
16
Mediacom
4.0
Volkswagen Global
-26.02
11
21.18
128
RANK THIS MONTH
RANK LAST MONTH
1
1
PHD
Volkswagen Global, Bayer Mexico, Old Navy Mexico
2
2
Mindshare
3
3
4
AGENCY
RECENT WINS
Coca-Cola Mexico, Comfama Colombia, El M Uruguay, Xiaomi Uruguay
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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