2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Oct 2016
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
DDB
Reskin, Bio-Oil, Ediya Project, KT&G, 7Luck Casino, Yupdduk
4.97
4.97
19
2
TBWA
Claires, ILOOM
3.46
3.46
8
3
3
McCann WorldGroup
2.89
2.89
73
4
4
Ogilvy
2.26
2.26
11
5
5
Leo Burnett
Pfizer, ACUON Capital, Google Project
2.12
2.12
5
6
9=
Publicis
20th Century Fox
1.80
1.80
2
7
6
Y&R
Kellogg SNS Marketing, MSD
1.00
1.00
3
8
7
Dentsu
Sport Client
0.67
0.67
8
9
8
Isobar
Hyundai
0.61
0.61
9
9
9=
Grey Group
Chanel, JTI Project, Grevin Project
0.26
0.26
6
11=
9=
BBDO
0.00
0.00
0
11=
9=
Mullen Lowe
0.00
0.00
0
11=
9=
Havas Worldwide
0.00
0.00
0
11=
9=
FCB
0.00
0.00
0
11=
9=
Bates
0.00
0.00
0
11=
9=
Saatchi & Saatchi
0.00
0.00
0
17
17
Cheil
0.30
Pfizer
-0.55
1
18
18
J Walter Thompson
0.33
OOZOO
-2.27
3
17.2
148
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
DBDB, Blizzard, Tony Moly,CocaCola Project, Dyson Project Wellihilli Park Project, JC Korea Project, Rockwell Automation Project
The oozoo Project, Sevenluck Project
RECENT LOSSES
2016 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Oct 2016 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.35
14
1.16
33
0.58
10
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Universal McCann
FitBit, Yakurt Korea(Super100), Netmarble, D'live, Papajones, C&M
1.85
2
Carat
ISMG(KB Insurance) Planning
1.16
3=
3=
MediaCom
P&G, 8%, GongCha, Tempur Sealy, GSK, LS Networks
1.36
3=
3=
Starcom
Handok, Ferregamo, Alvogen Project
0.58
0.58
3
5
5
Dentsu Media
Finance Client
0.51
0.51
6
6
6
PHD
Volkswagen
0.50
0.50
1
7
7
MEC
Yuanta, Cheiljedang/Hatban, Grevin/Jisun Park
0.46
0.46
6
8
8
Havas Media
Manufacture Client
0.40
0.40
1
9
9
OMG
Pfizer
0.38
0.38
1
10
10
Vizeum
FMCG Client
0.26
0.26
4
11
11
Zenith
Nikon(Digital), Accuon
0.18
0.18
2
12
12
Initiative
0.00
0.00
0
13
13
OMD
0.00
Tourism Australia
-0.23
0
14
14
Mindshare
0.39
VF Group
-0.36
4
5.8
85
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Elle Sport, Hyatt Hotel, Boehringer Ingelheim GmbH
RECENT LOSSES
Tempur Sealy
Volkswagen
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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