2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Oct 2016
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
7.53
7.53
60
McLaren Automotive Project, HGV Project, CFA Institute Project
5.71
5.71
24
Y&R
Bausch & Lomb, Hinokiya Jutaku Project, Nespresso(Promotion)
2.66
2.66
6
5
TBWA
Pharma Client Project
1.65
1.65
4
5
8
Grey Group
GSK
1.10
1.10
6
6
4
Saatchi & Saatchi
GSK, Mondelez (Gum and Candy)
1.04
1.04
2
7
6=
BBDO
Emirates
0.50
0.50
1
8
9
J Walter Thompson
Media Client
0.28
0.28
7
9
6=
Hakuhodo
Singapore EDB
0.50
0.20
1
10=
11=
Leo Burnett
0.00
0.00
0
10=
11=
DDB
0.00
0.00
0
10=
11=
Havas Worldwide
0.00
0.00
0
10=
11=
Mullen Lowe
0.00
0.00
0
10=
11=
Wieden & Kennedy
0.00
0.00
0
10=
11=
M&C Saatchi
0.00
0.00
0
10=
11=
Bates
0.00
0.00
0
10=
11=
FCB
0.00
0.00
0
10=
11=
Publicis
0.00
0.00
0
19
10
Dentsu
0.01
-0.74
2
19.9
113
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Mizuho Project, Nestle Health Science Project, Gilead Sciences Project
2
2
Ogilvy
3
3
4
AGENCY
RECENT WINS
Government Client
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / Oct 2016 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.60
2
1.46
7
Tourism Australia
1.38
1
1.4
American Express (Amex)
1.30
12
BMW, Skechers, FitBit
3.1
Sony Pictures
1.23
5
Mindshare
Hitachi, American Express (Amex), Wall Street Journal
0.9
0.89
7
7
Vizeum
Tourism Client
0.4
0.35
2
8
8=
Zenith
Nikon (Digital)
0.1
0.05
1
9
8=
Havas Media
Deutsche Asset Management
0.0
0.05
2
10
10=
MEC
Yamaha Golf
0.0
0.03
1
11=
10=
PHD
0.0
0.00
0
11=
10=
Starcom
0.0
0.00
0
8.3
40
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
Tempur Sealy, Bayer, Hitachi, Wall Street Journal
1.8
2
2
Carat
Shinoken Group, Allianz Global Investors Project
1.5
3
3
OMD
Sony Pictures
1.5
4
4
Dentsu Media
Electronic Client
5
5
Universal McCann
6
6
7
AGENCY
RECENT WINS
RECENT LOSSES
Hitachi
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2