2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Oct 2016
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
Smyths Toys UK
39.9
7
34.4
Drench/R White's UK
33.9
1
Weber Grills Europe, C&A Europe, Marks & Spencer UK
23.6
P&G Dishwashing Brands Europe
20.6
8
BBDO
Merisant Global, Generali Germany Lidl Germany, Douglas Germany
34.5
Sainsbury's UK
20.5
8
12
DDB
Seat Europe, Sky Mobile UK, Free Mobile France, Strongbow UK
23.3
Clorox Global
18.4
6
6
4
Serviceplan
BMW
12.0
Finance Client
11.3
1
7
6
Romance
Intermarche France
10.0
10.0
1
8
-
Droga5
Rustlers UK, Seat Europe Project
10.8
Motorola Global
9.8
3
9
5
McCann WorldGroup
Kew Foundation UK, Cigna Global, CheapFlights(Content)
11.5
Homann Germany
9.7
8
10
7
Scholz & Friends
RWE Germany, Danone yogurts DACH
9.2
9.2
2
11
-
Wieden & Kennedy
Jupiler Netherlands
8.9
8.9
2
12
23
Fred & Farid
13
9
BBH
14=
10=
Fallon
14=
10=
14=
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
TBWA
PMU France, Vicks Europe, Pampers Germany, Unitymedia Germany
42.9
2
-
CHI & Partners
Toyota Europe
3
2
Grey Group
4
3
5
AGENCY
RECENT WINS
Club Med Global, Rémy Martin Global Absolut Vodka UK, Prostate Cancer UK, CreditExpert UK, Ray-Ban Europe
RECENT LOSSES
7.0
1664 Kronenbourg France
6.6
2
6.9
Barnardo's UK
6.3
6
Skoda Digital UK, Expedia Europe
6.2
Alzheimer's Society UK
6.0
2
FCB
Posnaia Poland, Carmens Italy, Holland & Barrett UK, Clorox Europe
6.0
6.0
9
16
Leo Burnett
Nestle Special T France, Brita Filters Europe, Fiat Mobi Europe, Sberbank Russia,
6.5
Freeview UK
6.0
6
17
13
Isobar
6.2
Kellogg's UK
5.5
12
18
15
McGarryBowen
5.4
6
19
-
Mother
5.1
3
20
17
Doner
5.0
1
243.9
94
Western Union UK, Huawei UK Project, Martell France Monster.com Europe, Clorox Europe, United Airlines Europe, Albelli Europe Vauxhall UK, NotOnTheHighStreet.com UK, LateRooms.com UK Huawei Mobile Europe
5.4 5.9 5.0
Tanqueray UK
2016 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Oct 2016 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
PHD
Enterprise Germany, Carnival Corporation UK, Audible UK, VTB24 Russia Project
37.5
Leroy Merlen Russia
36.9
79
2
Havas Media
Deka Bank Germany, TUI France, Comunidad de Madrid Spain
33.3
Calidad Pascual Spain
29.0
82
3
3
Initiative
T-Mobile Netherlands, Reckitt Benckiser Germany, Miratorg Russia
29.1
Perfetti Van Melle Belgium
22.7
109
4
5
Mindshare
21st Century Fox, Deutsche Bahn Germany, Specsavers Norway
23.0
Vita Coco EMEA
21.4
135
5
-
M/SIX
Toyota
17.2
17.2
1
6
4
Carat
Diageo UK, E.on Europe
37.0
British Gas UK
16.1
9
7
6=
OMD
Game UK, PosteItaliane Italy, momondo Denmark
27.6
Weight Watchers UK
14.0
112
8
6=
Maxus
BT Europe, Weber BBQ UK, Perfetti Van Melle UK, JBC Belgium
13.4
Seiko UK
13.2
12
9
12
MEC
FrieslandCampina, Nationwide Building Society UK, Fidelity Investments UK
7.5
J&J Poland
6.5
5
10
30
Mediacom
Eckes Grannini Holding Germany, Bolton Group Italy, Tele2 Russia
41.8
Nintendo Switzerland
6.4
102
11
8
Optimedia Blue 449
Intu shopping centres UK, Wal-Mart - Asda UK, Weight Watchers UK
6.2
6.2
3
12
11
Agence 79
Club Med France
5.0
5.0
1
13
10
Vizeum
E.on UK, TSB UK, Total S.A. Global, Carrefour Spain
7.2
3.3
5
14=
14=
The7stars
Nintendo UK, Bauer Media UK, Urban Fresh Foods UK
1.8
1.8
4
14=
17=
Goodstuff
uSwitch.com, Spotify UK, RateSetter UK, ITV UK
1.8
1.8
4
14=
13
MediaHub
Western Union Global
1.8
1.8
1
17
14=
Dentsu Media
Calzedonia Russia
1.5
1.5
2
18
16
The Village Communications
Boghossian UK
1.1
1.1
1
19
-
Essence
FrieslandCampina(Digital)
1.0
1.0
1
20
17=
Generation Media
Wowwee UK, Jazwares UK, Winning Moves UK
0.8
0.8
3
207.6
671
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
21st Century Fox UK
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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