2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Oct 2016
1
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
330.2
179
269.2
149
FMCG Client
170.4
123
141.2
Jing Dong Project
141.1
66
135.0
Shinho
132.5
23
95.1
95.1
84
Car2Go, Adidas Project, Vivo Project,
88.2
86.2
33
Cheil Worldwide
Nissan Infiniti Motor(Digital)
70.6
70.6
20
9
J Walter Thompson
Cheung Kong Project, Huawei Project, Exxonmobil Project
68.7
62.2
53
10
10
Havas Worldwide
Bank of Communications, Uni Green Tea, Huawei Project
58.7
58.7
3
11
12
Leo Burnett
Cadillac CT6, P&G Project, China Mobile(And 4G)
52.3
52.3
16
12
11
DDB
Shuijingfang, We-Bank, Indigo Hotel, Allergan, Supor Project
47.4
45.5
23
13
13
Y&R
China Southern Airline, Bosch, Unicom VSENS
37.5
37.5
6
14
14
Fred & Farid
Sephora, Mondelez Project, Vivo
39.1
23.5
3
15
15
Interone
HNA Group
19.6
19.6
1
16
-
Grey Group
Bose, ABI Project, Microsoft Project
15.4
15.4
14
17
16
FCB
Nubia Z11
13.0
13.0
3
18
17
BBDO
MetLife
12.4
12.4
3
19
18
Wieden & Kennedy
AB InBev - Corona
7.2
7.2
2
20
19
AKQA
Johnson's Baby Digital
6.5
6.5
1
21
20
DAIKO
Zheng zhou Nissan, Artistic Beer/Laoshan Beer, DYK - KX5 Project
9.8
4.9
3
22
21
Wunderman
Campanile Hotels
3.3
3.3
1
1657.1
809
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
DTO Project, Giti Tire, Nestle Project, Semir Garment Project
332.6
2
2
Isobar
FMCG Client
269.2
3
3
Publicis
Ausnutrition, Tuopai Project, Alisports Project, Evergrande
176.9
4
8
Dentsu
Auto Client
5
4
Saatchi & Saatchi
Boneco, Sands Project, P&G Project, VIVO Project
6
5
McCann WorldGroup
Zhong Liang Project, Wanglaoji Project, MasterCard Project
7
6
TBWA
8
7
9
AGENCY
RECENT WINS
RECENT LOSSES
Shuijingfang
FMCG Client
Vita Tea
Car Client
China Southern Airline
2016 MEDIA AGENCIES NEW BUSINESS LEAGUE China / Oct 2016 ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
221.3
16
201.0
13
137.4
19
100.1
64
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
Mindshare
Uniqlo, Yinlu(Planning), Lixil, Nvidia
248.8
2
Zenith
FCA, Abbott, Shanghai General Motors, L'Oréal (Performance)
201.0
3
3
MediaCom
Borgward, P&G (SKII/Olay) Planning, Didi, 51Talk
158.5
4
4
Carat
Dream Cruises, Bright Dairy Project, Nippon (Ecommerce)
100.1
5
5
Dentsu Media
FTMS Project
68.1
Alcon(Planning)
66.8
13
6
7
PHD
Unionpay International, Volkswagen, Swisse, Carnical Cruise Lines
43.1
New Balance
39.8
5
7
8
OMD
Amazon, Sony Pictures, Carlsberg
30.1
SilkAir
22.1
6
8
9
Vizeum
FMCG Client Project
19.2
19.2
9
9
10
Havas Media
ABB, Philips Lighting, Remy Martin Project, Bellamy's Organic Project
7.0
7.0
13
10
6
Universal McCann
GMI(Planning), Lennar, VF Group, Ningbo Fangte, Coty Brands
50.5
6.1
7
11
11
Allyes
Snow Beer (Online)
3.3
3.3
1
12
12
Mediavest Spark
Macau Galaxy
2.6
2.6
1
13
13
Initiative
0.0
0.0
0
14
14
MEC
15
15
Maxus
16
16
Starcom
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
MeituanWaimai, Suning(Planning), Vitasoy(Planning)
Yi Ou Lai, Pandora
RECENT LOSSES
FMCG Client Project
Car Client(Digital)
FCA
4.3
IT Client(Search)
-2.4
9
0.0
Manufacture Client
-3.3
0
8.0
GMI(Planning)
-25.4
3
795.6
179
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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