2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Oct 2015
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
FrieslandCampina YoMost
2.33
10
2.05
Pharmaceutical Client
1.98
27
Vingroup Project, ANCO Project
1.22
Viettel Project
0.88
10
J Walter Thompson
ASUS Global
0.78
0.78
7
5
Y&R
Coca Cola Project, Bel - The Laughing Cow, Nutifood Project
0.75
0.75
4
6
6
DDB
Saigon Special Project, Jollibee Project, Phenikaa, TP Bank Project
0.50
0.50
8
7
7
TBWA
Abbott Project, Aeonmall Project
0.17
0.15
10
8
8
BBDO
Education Client
0.07
0.07
2
9=
9=
Saatchi & Saatchi
0.00
0.00
0
9=
9=
Bates
0.00
0.00
0
9=
9=
Publicis
0.00
0.00
0
9=
9=
Havas Worldwide
0.00
0.00
0
9=
9=
FCB
0.00
0.00
0
9=
9=
Grey Group
0.00
0.00
0
15
15
Mullen Lowe
-0.42
11
7.0
89
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Leo Burnett
Samsung Project, Super Curved TV Project, Mondelez Project
2.35
2
2
Dentsu
VIB bank Project, Kinh Do Tet Project, ZALO Project, Hino Project
3
3
Ogilvy
4
4
5
AGENCY
RECENT WINS
FrieslandCampina YoMost, Knorr Project, Viettel Project
0.19
RECENT LOSSES
Bel - The Laughing Cow
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Oct 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.5
0.52
2
SC Johnson(Planning), Unilever(Search)
0.4
0.37
4
MEC
Masan
0.2
0.23
2
4
Mindshare
Pizza Hut, Charoen Porkphand Group
0.2
0.20
2
5
5
Carat
JetStar,Garnier Men, Dulux, Fisherman's Friend
0.1
0.14
7
6
6
ZenithOptimedia
Lazada, Masan(Digital), Mead Johnson(SEO), UNZA(buying)
0.3
0.08
5
7
7
Dentsu Media
Nissin Project, Acecook Project
0.1
0.07
4
8
8
Starcom MediaVest
Etihad Airways Partners
0.1
0.05
1
9=
9=
OMD
0.0
0.00
0
9=
9=
Initiative
0.0
0.00
0
9=
9=
Havas Media
0.0
0.00
0
12
12
MediaCom
0.0
Etihad Airways Partners
-0.05
0
13
13
Maxus
0.0
SC Johnson(buying)
-0.30
0
1.3
27
RANK THIS MONTH
RANK LAST MONTH
1
1
Vizeum
FMCG Client
2
2
PHD
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Masan
METHODOLOGY The R3 New Business League has been compiled each of the last 158 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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