2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Oct 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.00
10
2.52
24
1.84
11
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
BBDO
Red Bull Project, Bacardi Breezer, Singha Beer Project, Cambodia Beer
3.00
1
Ogilvy
Latex System Project, Central Retail Project
3.14
3
3
Leo Burnett
Singha Beer Project, Tesco Lotus (Digital) Project
1.84
4
4
Y&R
Est Cola, Fisho, Sene Development, Dumex, Fisho Fish Snack
1.80
Bacardi Breezer
1.50
6
5
5
Mullen Lowe
Dutchmill, Khmer Brewery Project, Dhak Gualbi Project
1.59
Finance Client
1.29
11
6
7
TBWA
Siamese Asset Project, Thailand Campaign Project
0.89
0.89
6
7
6
J Walter Thompson
AIS, Vespa, Ichitan Project, Muang Thai Insurance Project
1.21
0.88
7
8
8
Dentsu
0.88
22
9
9
McCann WorldGroup
10
10
DDB
11
12
12
RANK THIS MONTH
RANK LAST MONTH
1
2
2
AGENCY
Samsung Project, True Vision Project, Toyota Project, Honda Project Golden Ventures Leasehold Project, Nespresso Project, Panna Living Project
RECENT LOSSES
Dumex
SC Asset
0.88 0.97
True Vision Project
0.75
21
Huawei Project, The Street Ratchada Project
0.67
Jele
0.37
4
Publicis
Magnolia, Nestle Cerevita, L'Oreal (Digital), Grab Car Project
0.24
0.24
10
11
Saatchi & Saatchi
Garena Gaming project, Show DC Project
0.20
0.20
2
13=
13=
Grey Group
0.00
0.00
0
13=
13=
M&C Saatchi
0.00
0.00
0
13=
13=
Havas Worldwide
0.00
0.00
0
13=
13=
FCB
0.00
0.00
0
14.3
134
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Oct 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.62
28
2.84
5
2.13
15
1.48
8
1.41
12
1.33
9
1.3
1.16
7
GoBear, Namyang, Thai Beverage(Digital), Electrolux (Digital)
1.1
1.11
9
Universal McCann
Mobile Sure, Red Bull Beverages_G2, Thai Jintan _Nude
0.8
0.82
9
8
Mindshare
Snail White, Levi's, F&N Dairies, YoYo
0.9
0.78
4
11
11
ZenithOptimedia
KARMART, Scoot(SEM)
0.1
0.06
3
12
12
BPN
Samsung Life Insurance
0.0
0.02
1
13
13
MPG
0.0
0.00
0
14
15
Maxus
0.0
Huawei
-0.61
0
15
14
Initiative
0.3
Coca-Cola
-2.55
17
13.6
127
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Thai Smile Airways (OOH), Government Saving Bank, Go Bear(OOH)
3.6
2
10
Starcom MediaVest
Coca-Cola, Huatai Electronic Fan, Inbisco, Siriraj Hospital
3.3
3
2
Vizeum
Krung Thai Bank, Sino-Pacific, Prego, Scholl, Bon O Bon
2.1
4
3
PHD
Unilever(Search), Central Group, Brightstar
1.6
5
4
Dentsu Media
The Crown Property Bureau, Sappe, PrudentialCanon Project
1.4
6
6
OMD
Line Plus, H. J. Heinz, Line, Jotun, Similar
1.8
7
9
MediaCom
Tune Insurance, F&N United, Oishi Group, Dhospaak
8
5
MEC
9
7
10
AGENCY
RECENT WINS
DKSH, Red Bull Beverages_G2, Thai Jintan _Nude
RECENT LOSSES
FMCG Client
Ikea
Berli Jucker(Planning)
METHODOLOGY The R3 New Business League has been compiled each of the last 158 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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