2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Oct 2015
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
China Airline, McDonald's, Philip Morris, BenQ Project, Kuaile Project
3.60
3.30
24
2.84
2.84
15
1.68
1.68
8
1.31
25
0.50
0.50
1
Volkswagon
0.50
0.47
1
Taishi Bank Project, Ministry of labor, Taishi Bank Project
0.31
0.23
4
0.00
0.00
0
Mullen Lowe
0.00
0.00
0
8=
DDB
0.00
0.00
0
8=
8=
Grey Group
0.00
0.00
0
8=
8=
Publicis
0.00
0.00
0
8=
8=
Y&R
0.00
0.00
0
14
14
TBWA
0.00
Ajinomoto
-0.05
0
15
15
FCB
0.00
Pernord Ricard
-0.08
0
16
16
BBDO
0.30
Tung Ho Steel
-0.59
1
9.6
79
RANK THIS MONTH
RANK LAST MONTH
1
1
Leo Burnett
2
2
Ogilvy
3
3
McCann WorldGroup
4
4
Dentsu
5
5
Saatchi & Saatchi
Acer
6
6
Bates
7
7
J Walter Thompson
8=
8=
Havas Worldwide
8=
8=
8=
AGENCY
Wyeth Project, Broadlink Project, firstp2p.com Project CTBC Credit Card Project, FamilyMart Let's CafĂŠProject, Wyeth Project Bausch & Lomb, Oyatsu Company, Asahi Kasei Project, Mikimoto
Moet Hennessy
1.61
RECENT LOSSES
Moet Hennessy
Bausch & Lomb
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Oct 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.6
1.55
10
Pernod Ricard, Eva Air Project, FJ Italian Life Store Project
1.4
1.36
32
PHD
Diamond VDM, SC Johnson(Planning), Unilever(Search)
1.0
0.96
6
3
OMD
Asia Pacific Telecom, BKPM, Lebag
1.0
Watsons
0.91
5
5
5
Vizeum
1.0
Asia Pacific Telecom
0.67
14
6
7
Carat
0.6
Pernod Ricard
0.46
15
7
6
Universal McCann
0.44
25
8
9
MEC
9
8
ZenithOptimedia
10
11
MediaCom
11
10
Starcom MediaVest
0.1
12
12
Initiative
0.0
13
13
Havas Media
0.0
14
14
Maxus
0.0
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Mos Burger, Peugeout, Band Taiwan, MERZ, ipart
2
2
Dentsu Media
3
4
4
AGENCY
RECENT WINS
Ministry of Health & Welfare, Taiwan Beer, New Balance,Freshland foods House Foods, Supercell, NuAra Biotech, Yunnan Baiyao, Zara Online I-Want, Open Open Project, Valda Project, Miss Sofi Project Suncue, TaiChung Bank, LUXASIA, BWT, Modere Scoot(SEM), Nestle Digital, Swatch Group, Boscogen, Michael Vicent Entertainement Microbio, FANCL, Shiseido
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
0.4
0.7
Ferrero
0.22
22
0.3
L'amour
0.21
5
0.10
4
CHOYA
0.08
1
Turkish Airlines
-0.10
0
-0.43
0
-0.59
0
5.8
139
0.2
SC Johnson(buying)
METHODOLOGY The R3 New Business League has been compiled each of the last 158 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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