2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines / Oct 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.65
39
3.38
3.38
14
Robinson's Property Project, CDO Foodsphere - Bibbo Cheese Dog
1.50
1.50
5
DDB
TAPE Project, Asus Project, Republic Cement(digital), SBP Project
1.34
1.34
20
5
Grey Group
FMCG Client
1.05
1.05
2
6
6
Ogilvy
Philippine Airlines , Under Armour Project, Subaru Project
0.98
0.98
35
7
10
Publicis
Nestle Milk Project, Citibank Project, Motortrade
1.79
0.98
41
8
7
TBWA
L'Oreal (Shu Uemura) Digital
0.85
0.85
4
9
8
Leo Burnett
Allergan
0.72
0.72
4
10
9
Dentsu
Mamypoko(Social), Unicharm Project, Toyota Project
0.55
0.55
16
11
11
J Walter Thompson
Manulife, USAID/PAGASA
0.14
0.14
2
12=
12=
Mullen Lowe
0.00
0.00
0
12=
12=
M&C Saatchi
0.00
0.00
0
12=
12=
Havas Worldwide
0.00
0.00
0
15
15
Saatchi & Saatchi
0.00
-0.15
0
16
16
Bates
0.00
-0.30
0
17
17
FCB
0.00
-0.31
0
15.4
182
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
BPI Institutional Project, Sunlife Project, Nestle Project
4.68
2
2
BBDO
Pru Life UK Project, Globe Telecom Project, OPPO Mobile Project
3
4
Y&R
4
3
5
AGENCY
RECENT WINS
RECENT LOSSES
Mind Museum Project
Cebu Pacific
Food Client
Meralco Project
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines / Oct 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.38
6
1.98
8
1.80
3
1.74
11
1.59
10
0.8
0.80
6
0.6
0.49
4
0.2
0.16
8
0.09
13
0.2
0.07
1
0.0
0.00
0
Abbott Pharmaceuticals
-0.10
4
0.3
Kopiko
-0.57
6
0.0
SC Johnson(buying)
-1.34
0
9.1
80
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Starcom MediaVest
Smart Telecom(Digital&OOH), Unilab, Liwayway
2.9
2
2
Havas Media
World Lung Foundation Project, Yellow Cab Project
2.0
3
3
ZenithOptimedia
Globe Telecom, Star Telecom Alliance, Bakery Boutique
2.1
4
5
Carat
Mogu Mogu, OLX Project, Abbott Pharmaceuticals,AFCS
1.7
5
4
PHD
Jardine Distribution Project, Eurobrands Distributor Project
1.7
6
6
Dentsu Media
Unicharm Project, Department of Tourism Toyota Project
7
7
MediaCom
Estee Lauder Cosmetics, Monde Nissin, Honda
8
8
Vizeum
9
9
MEC
10
11
Mindshare
11
10
Initiative
12
12
OMD
DOTC, Risa Hontiveros, Automated Fare Service, Accenture
0.4
13
13
Universal McCann
Bonchon Chicken, Haier, J&J Project
14
14
Maxus
AGENCY
RECENT WINS
Pilipinas Taj Autogroup, Lee Kum Kee, Panasonic Mead Johnson(Digital), Starbucks(Offline), Blink(Content&Digital) Jaguar Land Rover
0.2
RECENT LOSSES
Monde Nissin
OLX Project
Red Bull
SMDC
METHODOLOGY The R3 New Business League has been compiled each of the last 158 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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