2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand / Oct 2015
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
DDB
M2, Midlands Health Project, Trinity Hill, Escorial Project
1.34
1.34
26
3=
Leo Burnett
Tower Insurance, Heart Foundation, Tegel Chicken
1.33
1.33
4
3
2
Y&R
Autotrader Project,ACC Project, HPV Project
0.98
0.98
4
4
15
FCB
Volkswagen
1.00
0.50
1
5=
3=
J Walter Thompson
0.00
0.00
0
5=
3=
McCann WorldGroup
0.00
0.00
0
5=
3=
TBWA
0.00
0.00
0
5=
3=
Grey Group
0.00
0.00
0
5=
3=
Publicis
0.00
0.00
0
5=
3=
Havas Worldwide
0.00
0.00
0
5=
3=
Mullen Lowe
0.00
0.00
0
5=
3=
M&C Saatchi
0.00
0.00
0
5=
3=
Ogilvy
0.00
0.00
0
5=
3=
Saatchi & Saatchi
0.00
0.00
0
5=
3=
BBDO
0.00
-1.70
0
2.44
35
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
RECENT LOSSES
Air New Zealand (Loyalty/CRM)
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand / Oct 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Walt Disney
2.05
14
Auto Trader
1.81
11
0.5
0.49
8
Nike, Milford Asset Management
0.5
0.45
2
MediaCom
New Zealand Real Estate, Super Liquor, Fletcher Building, Bose Corporation
0.5
0.45
4
6
Carat
Walt Disney, Big Pipe, Skin Institute Project
0.4
0.44
8
7
9
ZenithOptimedia
Sealink, SPCA, House of Travel
0.3
0.32
3
8
7
MEC
Netflix, Motor Trade Association, Auto Trader, Wellingtonnz.com(digital)
0.2
0.19
4
9
8
Starcom MediaVest
Etihad Airways Partners
0.1
0.05
1
10=
10=
Universal McCann
0.0
0.00
0
10=
10=
Havas Media
0.0
0.00
0
6.24
55
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
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1
PHD
GSK, ARI Auckland, Countdown Foodmarkets, Gold Coast Tourism
2.2
2
2
OMD
InnoGames, Whakatane District Council, Kiwibank
1.8
3
3
Vizeum
Panasonic, Huawei, Universal Studios Home Entertainment
4=
4
Mindshare
4=
5
6
AGENCY
RECENT WINS
RECENT LOSSES
Universal Studios Home Entertainment
METHODOLOGY The R3 New Business League has been compiled each of the last 158 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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