2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia / Oct 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.83
1.83
13
Yonder, Malaysia Airlines, PLUS
1.52
1.52
7
Dentsu
Honda, Goodday Milk, UMWT Project, Calpis Launch
1.31
1.31
18
3
DDB
Revive, Panasonic Beauty
0.83
0.83
2
5
6
Leo Burnett
Emotional Intelligence Quotient Spirits Project, USG Boral Project
1.69
0.69
14
6
5
Y&R
Finance Client
0.68
0.68
2
7
7
Mullen Lowe
Ekuinas Project
0.71
0.33
6
8
8
McCann WorldGroup
SCA Project, Permanis Project, Petronas Lubricants Project
0.24
0.24
6
9
9
J Walter Thompson
Celcom Planet Project
0.39
0.07
2
10
10
TBWA
Tohtonku(Nanowhite)
0.05
0.05
2
11=
11=
Ogilvy
Selangor Property Project
0.01
0.01
1
11=
11=
Saatchi & Saatchi
0.00
0.00
0
11=
11=
Grey Group
0.00
0.00
0
11=
11=
BBH
0.00
0.00
0
11=
11=
FCB
0.00
0.00
0
11=
11=
Bates
0.00
0.00
0
11=
11=
BBDO
0.00
0.00
0
11=
11=
Havas Worldwide
0.00
0.00
0
7.54
73
RANK THIS MONTH
RANK LAST MONTH
1
1
Publicis
Sunway Properties, Reckitt Benckiser Project, EON -JEEP
2
2
M&C Saatchi
3
4
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
BMW Digital
Finance Client
Carlsberg Project
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia / Oct 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.01
4.01
2
Alpecin, BASF
1.99
1.99
14
Universal McCann
Malaysia Airlines, DKSH, Sime Darby, RHB Project
2.12
Bank Rakyat
1.97
28
7
Starcom MediaVest
Kalbe, Courts Mammoth, AirAsia(SEM)
2.23
FMCG Client
1.73
5
5
2
PHD
SC Johnson(buying), Unilever(Search), Ikano
1.56
Ikea
1.38
5
6
4
OMD
Beiersdorf, Luxottica/Ray-Ban, L&S Cosmetics, Media Pertiwi
1.27
1.27
8
7
6
Vizeum
BioConnexion, Ikea, Altel Communications(digital), MDeC, Merck
1.00
1.00
20
8
8
ZenithOptimedia
York Aircon
0.33
0.31
2
9
11
MEC
XOX, Citiscape Malaysia,LINE APP, M101, General Mills
0.30
0.30
6
10
9
MediaCom
Maybank, Kupi Kupi, MunchWorld Marketing, AEON
0.57
Conmunication Client
0.27
7
11
10
Dentsu Media
Sharp Project, Glico, Bushiroad Project, Mah Sing
0.14
Pavilion Shopping Centre
0.13
8
12
12
Havas Media
0.00
0.00
0
13
13
Maxus
0.00
-0.95
0
14
14
Mindshare
-3.25
4
10.14
109
RANK THIS MONTH
RANK LAST MONTH
1
1
Initiative
Maxis, Alba Project
2
5
Carat
3
3
4
AGENCY
RECENT WINS
Packet One Networks, F&N Interflavine, Pizza Hut
ESTIMATED YTD WIN REVENUE (USD $ m)
0.75
RECENT LOSSES
The Hour Glass
SC Johnson(buying)
METHODOLOGY The R3 New Business League has been compiled each of the last 158 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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