2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Oct 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Aeroméxico Mexico, Tecate Mexico, Paramount Pictures Brazil
11.5
11.52
80
2
J Walter Thompson
Coca-Cola Brazil, Cargill Brazil, Coppertone Brazil, Alfa Colombia
7.6
7.60
8
3
3
Y&R
BIC LATAM, Turner Argentina, InkaFarma Peru, SMU Chile, Transbank Chile
5.2
5.20
12
4
4
CP+B
4.0
4.00
4
5
5
Wieden & Kennedy
3.6
3.60
6
6
6
Publicis
3.0
3.00
3
7
7
Grey Group
Sky Airlines Chile, Gas Natural Fenosa LATAM, Suburbia Mexico
2.6
2.60
5
8=
8=
Latin3
PayPal LATAM, Under Armour Central America
2.0
2.00
2
8=
8=
Dedo
Netflix LATAM, Revlon LATAM, MTV Latinamerica LATAM
2.0
2.00
3
8=
8=
Don
Nextel Mexico, Fibercorp Argentina
2.0
2.00
2
11
11
TBWA
El Portón Mexico, Vips Mexico, Clinica Alemana Chile
2.0
1.80
3
12
13
Proximity
1.6
1.62
6
14=
14=
Kingdom
1.5
1.50
2
14=
14=
Shackleton
Kidzania Chile, América Solidaria(digital) Chile
1.5
1.50
2
14=
14=
Mullen Lowe
Gorostiaga Automóviles Paraguay, Yogolatte Paraguay
1.5
1.50
4
14=
-
Why
Opposite, Foster, Newén Maqui
1.5
1.50
3
17
24
FCB
1.3
1.30
3
18
12
F.biz
1.20
2
19=
18=
Africa
Unimed-Rio Brazil
1.0
1.00
1
19=
18=
Beker
Banco Santander Mexico
1.0
1.00
1
57.44
152
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
AB Inbev (Stella Artois) Brazil, General Mills (Yoki Mais Vita) Brazil Skol Brazil, Mondelez Brazil, Multiplus Brazil, Johnnie Walker Brazil Renault Chile, Ninho Brazil, Passatempo Brazil
Banco Falabella (Digital) Colombia, Dolcegusto (Digital) Colombia, GSK (Digital) Colombia Merck LATAM, Bayer Animal Health Mexico
Caliente Interactive, Communication Council, Church & Dwight NescaféDolce Gusto Brazil, Claro Mexico
1.5
RECENT LOSSES
PZ Cussons
Pernod Ricard Brazil
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE LATAM / Oct 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
22.25
4
15.54
25
11.5
11.50
4
7.0
7.04
20
4.42
26
1.2
1.22
5
Farmacias del Ahorro Mexico, Dentix Mexico
0.8
0.80
2
Havas Media
Intercorp Peru, Tricot Chile, Adidas Brazil, Jumex Mexico, Cinepolis Mexico
5.6
0.59
8
9
Vizeum
PedidosYa Argentina
0.3
0.25
1
10
10
Mindshare
General Mills LATAM
4.1
0.19
1
11
11
Dentsu Media
Omron LATAM
0.0
0.03
1
12
12
Reprise
RANK THIS MONTH
RANK LAST MONTH
1
2
Starcom MediaVest
2
1
Initiative
3
3
PHD
4
4
Mediacom
5
8
Universal McCann
6
5
BPN
7
6
Carat
8
7
9
AGENCY
RECENT WINS
Walmart Mexico, Visa LATAM, Citigroup LATAM, Mondelez LATAM BMW, Soriana Mexico, SAB Miller Peru, Alcatel LATAM, Monomeros Colombia SC Johnson(buying) LATAM, Unilever(Search) LATAM Pernod Ricard Mexico, Football Album Brazil, FAM Digital Brazil Coca-Cola Regional, Subway (Digital) Chile, Dentix Colombia, EMCali Colombia Constructora Colpatria Colombia, CCU-Ecusa Chile, PropaĂ s Colombia
ABB(Digital) Argentina, MABE Argentina, AT&T Mexico, GE Argentina Diageo Mexico, Diageo Colombia, Tigo Colombia
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
22.3 15.6
5.0
Trading Fashion Line Peru
Coca-Cola Ecuador
AB Inbev Mexico
Intercorp Peru
0.0
Intraway Argentina
-0.07
0
2.0
Citigroup LATAM
-0.25
4
2.5
Visa LATAM
-1.50
3
13
13
MEC
14
14
OMD
15
15
ZenithOptimedia
BASF LATAM
0.3
Molinos Argentina
-4.86
1
16
16
Maxus
My Urban, ESSEN, Little Caesars Mexico
1.4
SC Johnson(buying) LATAM
-8.10
5
49.05
110
METHODOLOGY The R3 New Business League has been compiled each of the last 158 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
2