2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Oct 2015
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
McCann WorldGroup
Thirty Six Point Five, Lafuma, Nexen Project, Miz Project
4.55
4.45
64
2
BBDO
Shinsegye I&C, Laneige, PATI Games
3.34
3.34
3
3
5
Ogilvy
Kimberly Clark Korea Project, Hyatt Hotels, CJ Lion , Alcon Korea Project
2.96
2.96
12
4
8
Leo Burnett
Cadillac, Kellogg, Rejuran/ReAn, Bel Korea Project
2.69
2.69
8
5
3
TBWA
Dermatix, Dongwon F&B Tuna, Yakult Korea
3.49
2.67
9
6
7
Dentsu
Wooricard Project, J Trust Project, Bridgestone Project
2.42
2.42
9
7
4
DDB
KOCIS, Ferrero, Farm Factory, Google Youtube Project
2.71
2.41
17
8
6
J Walter Thompson
NHN Entertainment Project,Nikon Project,KFCC Project
2.21
2.21
7
9=
9=
Mullen Lowe
0.00
0.00
0
9=
9=
Havas Worldwide
0.00
0.00
0
9=
9=
FCB
0.00
0.00
0
9=
9=
Bates
0.00
0.00
0
9=
9=
Saatchi & Saatchi
0.00
0.00
0
9=
9=
Y&R
0.00
0.00
0
9=
9=
Publicis
0.00
0.00
0
16
16
Grey Group
0.00
-0.53
0
22.6
129
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
RECENT LOSSES
Conmunication Client
Bel Korea
Dermatix
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Oct 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.6
1.60
2
Gungho, Treasure Island, NUC Electronics, Colopl,Bridgestone
1.4
1.38
20
Carat
Sigong Media, Webzen, K-BIZ, Philips, Gamevil
1.2
1.25
33
4
ZenithOptimedia
Pharma Research, Trivago, Sanofi, Kering
1.1
1.14
5
5
5
MediaCom
Wangdduggeong, Elle Golf & Outdoor , Tempur
1.2
1.09
9
6
6
Universal McCann
Nexen Tire, VANS, Wisebay, LF FASHION,CJ
1.2
Tempur
1.06
19
7
7
PHD
SC Johnson(buying), Unilever(Search)
0.7
Transitions
0.64
4
8
8
MEC
Socar, Lutronic, General Mills, Concern
0.3
0.21
5
9
9
Vizeum
Panasonic
0.1
0.08
1
10=
10=
OMD
0.0
0.00
0
10=
10=
Initiative
0.0
0.00
0
12
12
Havas Media
0.0
-0.08
0
8.4
98
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RANK LAST MONTH
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1
Starcom MediaVest
ABI
2
3
Dentsu Media
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Subaru
METHODOLOGY The R3 New Business League has been compiled each of the last 158 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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