2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Oct 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Land Rover
7.80
7
Bel Project
6.95
42
1.79
1.79
6
Finance Client
1.60
1.60
12
DDB
Husqvarna Project, Zamst Project
0.90
0.90
3
6
Leo Burnett
Allergan
0.80
0.80
1
8
8
J Walter Thompson
Manufacture Client
0.71
0.71
4
7
7
Saatchi & Saatchi
Acer
0.25
0.25
1
9
9
BBDO
IDEA Project, Visa
0.15
0.15
2
10=
10=
Havas Worldwide
0.00
0.00
0
10=
10=
Mullen Lowe
0.00
0.00
0
10=
10=
Wieden & Kennedy
0.00
0.00
0
10=
10=
M&C Saatchi
0.00
0.00
0
10=
10=
Bates
0.00
0.00
0
10=
10=
FCB
0.00
0.00
0
10=
10=
Grey Group
0.00
0.00
0
10=
10=
Publicis
0.00
0.00
0
18
18
Dentsu
0.00
-2.75
0
18.2
78
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Y&R
Nitto Denko Project, AIG Group, BMW Group, Gamevil Project
8.00
2
2
McCann WorldGroup
Toyo Tires Project, Bridgestone Sports Project, Mondelez Project
8.13
3
3
Ogilvy
luxury Brand
4
4
TBWA
5
5
6
AGENCY
RECENT WINS
RECENT LOSSES
AAE Japan Project
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / Oct 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Etihad Airways Partners
4.65
4
Tempur
2.44
7
1.3
1.34
21
SC Johnson(Planning), Unilever(Search)
1.1
1.08
4
Vizeum
Panasonic
0.5
0.52
2
Mindshare
American Express, Air Canada
0.5
0.45
2
6
Starcom MediaVest
Etihad Airways Partners
0.2
0.15
1
8
7
Dentsu Media
Japanese Govt Project
0.2
0.09
1
9
8
MEC
Hill's Science Diet, PAO
0.1
0.07
2
10
9
ZenithOptimedia
Scoot
0.0
0.02
1
11
10
Havas Media
Emirates Skycargo Project, Credit Suisse
0.0
0.01
2
12
11=
OMD
0.0
0.00
0
10.8
47
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
Bayer, Coca-Cola Brand, Bose, Tempur
4.8
2
2
Universal McCann
H&M, Mundi Pharma, SBT Project, Mattel
2.7
3
5
Carat
Shinoken Group, Aeroflot, Seiko
4
3
PHD
5
4
6
11=
7
AGENCY
RECENT WINS
RECENT LOSSES
U-POHS
METHODOLOGY The R3 New Business League has been compiled each of the last 158 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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