2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE India / Oct 2015
1
ESTIMATED OVERALL YTD REVENUE (Crore)
No.of Wins
VLCC
816.30
111
761.91
GKB Rx Lens
667.54
51
General Mills, PVR Pictures Project, Future Generali Project
672.34
TV Today Network
637.07
70
Ogilvy
World Gold Council, Lodha Group, ICICI Lombard, Q Mobile Project
622.30
Incredible India
481.05
77
5
Mudra DDB
IFB(Digital), Water-Aid Project, Mahindra Reva Project
362.74
ICICI Lombard
333.50
80
6
6
McCann WorldGroup
Nestle Project, Tata Communication Project, Invisalign
382.72
Kelvinator
311.11
31
7
7
Grey Group
Rajesh Estates & Nirman, Forum Projects
193.44
193.44
9
8
8
M&C Saatchi
Funbars Hospitality, DS Group Project, Myntra Designs Project
222.07
Pushpanjali Realms
190.76
9
9
9
Publicis + Publicis Ambiance
Heineken, Times Television Network, Anita Dongre Project
293.64
Mcvities
187.90
80
10
13
Rediffusion Y&R
GKB Rx Lens, AMB Developers, MTDC
139.95
139.95
6
11
11
Contract Advertising
Kelvinator, Sansui
55.98
55.98
4
12
12
Dentsu
Phillips Home Appliances Project, Facebook Project
59.27
49.94
22
13
-
Cheil
adidas, Inshorts (ATL), Spencer's Project, Supertech (ATL)
49.76
49.76
17
14
10
RK Swamy BBDO
P&G Brands, Zandu, Viber Media
79.30
General Mills
25.04
4
15
14
Percept
Sleepwell
31.10
DB Heights
21.77
1
16
15
Bates 141
Kelzai Secrets
18.66
DEN Network
17.63
1
17
16
L&K Saatchi & Saatchi
Acer, Hamdard
27.99
Savlon
8.53
2
18
17
SapientNitro
Education Client
6.22
6.22
1
19
18
TBWA
Hinustan Times - Studymate Project, The Claridges
4.98
2.80
8
20=
19=
Havas Worldwide
0.00
0.00
0
20=
19=
Wieden & Kennedy
0.00
0.00
0
20=
19=
Iris
0.00
0.00
0
23
22
Madison
0.00
Desh Ka Namak
-0.62
0
24
23
BBH
0.00
Viber Media
-18.66
0
25
24
FCB
0.00
Snap Deal(ATL)
-50.38
0
4,126.6
584
ESTIMATED YTD WIN REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
2
J Walter Thompson
Century LED, Audi Project, Abbott, UrbanClap
878.50
2
1
Mullen Lowe Lintas Group
TVS Sport, Mobizz, Mantena Technologies, Think & Learn Project
3
4
Leo Burnett
4
3
5
AGENCY
RECENT WINS
RECENT LOSSES
Spicejet
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE India / Oct 2015 ESTIMATED OVERALL YTD REVENUE (Crore)
No.of Wins
HDFC Bank
420.16
11
303.6
Hector Beverages Project
297.36
49
Future Group, Koovs.com, Havmor
250.6
Etihad Airways Partners
238.13
13
Havas Media
HolidayIQ.com, BlueStone.com, Clovia.com
220.9
Shyam Telecom
208.74
14
3
Mindshare
General Mills, Alliance Real Estate, Homelane.com, Royal Classic Mills
199.0
Bridgestone
186.60
20
6
7
OMD
Dr. Oetker, World Gold Council, Home Credit, Deoleo
164.7
Association of Mutual Funds of India
155.37
19
7
4
PHD
Inshorts, Oxigen Wallet, Hector Beverages Project
137.1
137.15
12
8
9
Lodestar Universal
Mahindra Retail, Nexen Tyres, Akosha
65.0
65.03
0
9
11
Maxus
Honda Cars, ICC, Essilor(digital), McCain Food, Paper Boat
129.7
SC Johnson(buying)
55.82
9
10
12
ZenithOptimedia
Droom, Truecaller, India Transact, Timesaverz
136.4
Honda Cars
55.53
23
11
8
MEC
UCWeb(Digital), Rolex, Zopper, Just Buy Live
81.5
BlueStone.com
55.05
10
12
10
Dentsu Media
Suzuki, Maiyas Foods, Carlsberg
92.6
HolidayIQ.com
33.47
21
13
13
Vizeum
HDFC Securities, Balaji Trust, SaintGobain, Panasonic
54.1
Jet Airways
27.45
12
14
15=
0.00
0
15
14
Madison Media
Milton, Treo, Piramal Realty, Zigy.com
0.0
AbInBev
-40.43
0
16
17
Lintas Media Group
Icare Learning, Doordarshan, Bharat Petroleum
54.4
Hindware
-49.14
0
17
15=
0.0
Future Group
-62.20
0
1,784.1
213
ESTIMATED YTD WIN REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
Starcom MediaVest
Dabur, Jet Airways, AbInBev, Lodha(Digital), Coverfox
427.6
2
2
Carat
Sistema Shyam Teleservices, UIDAI, MTS
3
6
MediaCom
4
5
5
AGENCY
RECENT WINS
TME
Allied Media
RECENT LOSSES
0.0
METHODOLOGY The R3 New Business League has been compiled each of the last 158 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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