2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Oct 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.74
73
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Google Project, Intel Project, Twitter Project
6.74
2
DDB
New World Project, Paliburg Project, HK Airline Project
3.08
3.08
8
3
3
BBDO
Midea International,
2.71
2.71
5
4
4
McCann WorldGroup
G2000 Project, 3 Size Project, Titus Project
2.52
2.45
35
5
5
J Walter Thompson
1.64
1.64
13
6
6
Leo Burnett
1.57
1.57
8
7
7
Y&R
Pharmaceutical Client
0.90
0.90
3
8
8
Publicis
HK Reports Project
0.39
0.39
2
9
9
TBWA
Sotheby's, Live Nation
0.30
0.30
4
10
10
Dentsu
Vitasoy, Satami Project, Top Harvest Asia Project
0.29
0.29
3
11=
11=
SapientNitro
0.00
0.00
0
11=
11=
Saatchi & Saatchi
0.00
0.00
0
11=
11=
Mullen Lowe
0.00
0.00
0
11=
11=
FCB
0.00
0.00
0
11=
11=
M&C Saatchi
0.00
0.00
0
11=
11=
Bates
0.00
0.00
0
11=
11=
Grey Group
0.00
0.00
0
18
11=
Havas Worldwide
0.00
-0.30
0
17.8
154
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Chow Sang Sang Project, CLP Project P&G Project, HK International Airport Project, A.S. Watson Retail Project
RECENT LOSSES
Midea International
HK International Airport
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Oct 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.05
5.04
29
Infiniti, Pacsafe, Apple(digital), Cigna, Magnetic Asia
3.30
3.30
12
Mindshare
Smartone Vodafone, Expedia, Modern Media, IKEA Project
1.75
Korea Strawberry(Research)
1.46
4
4
PHD
SCA Tempo and Vinda, Audemars Piguet, Tempo, Cavalia
1.14
Transitions
1.07
8
5
5
Universal McCann
Blackmores, Ngong Ping 360, American Airline, FWD Project
1.13
0.98
34
6
6
Vizeum
Sands China Digital, Panasonic
0.77
0.77
5
7
7
Dentsu Media
Amway Project, AirAsia
1.08
0.58
6
8
8
Starcom MediaVest
Sansiri, Bluebell
0.24
0.24
3
9
9
Havas Media
Sotheby's, Pfizer Project, Travel Expert
0.41
Subaru
0.18
4
10=
10
MEC
Park Hotel Group(Digital), MOXA(SEM), Digikey China(Digital)
0.26
CLP
0.01
11
10=
12
MediaCom
Ernst & Young， LeTV Holding， Bose, Hysan Development
0.57
AMO
0.01
7
12
11
Maxus
Subaru
0.08
SC Johnson(buying)
-0.22
1
13
13
ZenithOptimedia
CLP, Osim Project
0.31
Tempo
-0.62
3
12.8
127
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Beiersdorf, Allergan Medical Aesthetics, LUXE (Digital)
2
2
OMD
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Sands China Digital
METHODOLOGY The R3 New Business League has been compiled each of the last 158 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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