2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Oct 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Heineken US
121.6
18
148.3
Midea International Hong Kong
100.2
719
LATAM Airlines Group Global, Hulu US, Admiral Insurance UK, Airmate China
102.3
American Airlines Global
90.9
400
DDB
Lifelock US, H&M David Beckham Global, Pears Skincare Global
124.6
Flora Margarine UK
86.8
255
4
BBDO
Subway US, Priceline.com US, ING Direct France, Helloworld Australia
148.7
Volkswagen New Zealand
78.4
80
6
6
J Walter Thompson
Emirates UK&US, Coca-Cola Brazil, Double A China Project
88.9
Royal Caribbean Cruises UK
64.0
250
7
8
Grey Group
Pernod-Ricard US, Best Buy US Project, Graffigna Wines US
60.5
Olive Garden US
57.2
52
8
7
72andSunny
57.0
4
9
9
Havas Worldwide
40.7
18
10
10
Kolle Rebbe
O2 Germany, Krombacher beer Germany, Netflix Germany
33.4
33.4
3
11
12
Publicis
Samsonite Europe, Laurent-Perrier France, Bulla Dairy Australia
52.5
Hilton Hotels US
33.2
276
12
11
BETC
Bouygues Telecom France, Ubisoft EMEA, Sephora Europe
34.3
Diet Coke UK
32.3
6
13
14
Dentsu
Chia Tai China, Teacher's Brazil, Jinmailang China
34.5
Junlebao China
28.6
221
14
13
AKQA
Verizon(Digital) US, Delta Airlines(Digital) US, Volvo Cars Global
28.0
28.0
3
15
17
Y&R
GKB Rx Lens India, Nitto Denko Japan Project, Ecover Europe
61.4
Lloyds Bank UK
27.7
147
16
15
Mullen Lowe
Ulta Beauty US, California Avocados US, GAP LATAM
35.6
GKB Rx Lens India
26.1
99
17
313
McGarryBowen
Olive Garden US, JC Penney US
30.0
Sears US
25.8
2
18
16
R/GA
Signal (digital) Global, Jet.com US
37.7
Volvo Cars(digital) Global
25.7
8
19
18
Saatchi & Saatchi
28.7
Laurent-Perrier France
19.8
16
20
19
CP+B
18.6
15
995.9
2,592
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Wieden & Kennedy
Nurofen Global, Secret Deodorant Global, Cadbury UK, TK Maxx UK
169.5
2
2
Ogilvy
Coca-Cola US, Morton Salt US, AeromĂŠxico Mexico
3
5
McCann WorldGroup
4
3
5
AGENCY
RECENT WINS
Coors Brand US, General Mills(Totino's) US, Axe / Lynx Global, Adidas US Kmart US, R&B Foods US, Cracker Barrel US
FWD Insurance APAC, Bathstore.com UK, The Big Issue UK PayPal Global, Braintree US, Betsafe Global
RECENT LOSSES
57.0 80.5
18.6
Nurofen Global
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / Oct 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Universal McCann
Johnson & Johnson Global, CVS US, Mars(Digital Buying) US
159.8
BASF Global
133.2
316
1
Starcom MediaVest
Citigroup Global, Walmart Mexico, Mars(Digital Buying) US
161.3
GSK Global
121.2
70
3
2
PHD
Virgin Atlantic UK, PokerStars Germany&Bulgaria, Magners UK
102.8
Jenny Craig Australia
99.7
135
4
3
Carat
Mondelez NA/EU/APAC, Lionsgate UK, Barbeques Galore Australia
104.0
Simplot Foods Australia
89.9
407
5
5
Havas Media
Proximo US, Sears US, National Association of Realtors US
88.2
Indosat Indonesia
65.5
147
6
6
Mindshare
General Mills Global, Booking.com North America, American Express Japan
69.6
Celebrity Cruises US
40.3
84
7
7
Canvas Worldwide
Hyundai Motor US, Kia Motor US
35.0
35.0
2
8
9
Mediacom
American Airlines Global, Novartis APAC Regional, Bayer Japan
62.2
Suntory UK
26.9
189
9
8
Dentsu Media
Japanese Govt Japan Project, FAWVolkswagen Magotan China Project, Suzuki India
21.3
Kurl-on India
17.8
188
10
10
Vizeum
BBC Australia, PedidosYa Argentina, Krung Thai Bank Thailand
23.7
DHL Global
16.3
140
11
12
OMD
Bayer US, MCM Klosterfrau Germany, Diageo Mexico
119.5
Johnson & Johnson US
12.8
219
12
11
Horizon Media
Lindt US, STX Entertainment US, ABC TV (digital) US
14.3
Manufacture Client US
11.5
7
13
13
BPN
Tyson US, Emblem US, CCU-Ecusa US, PropaĂ s Colombia
11.0
11.0
16
14
14
360i
Spotify US Digital, LongHorn Steakhouse US, Eurostar UK
3.7
3.7
3
15
15
GDAD
Dongfeng Yueda Kia China
2.5
2.5
1
16
16
Resolution Media
3M US, Texas Instruments US
2.1
2.1
2
17
17
Blue 449
David Lloyd Leisure UK, Carphone Warehouse UK
4.2
1.9
4
18
18=
Doner
Highmark Health US
1.5
1.5
1
19=
20
The7Stars
Prostate Cancer UK, Iceland UK, Victoria Plumb UK
2.9
1.4
5
19=
21
Kepler Group
Bed Bath & Beyond US
1.4
1.4
1
695.5
1,937
RANK THIS MONTH
RANK LAST MONTH
1
4
2
AGENCY
RECENT LOSSES
Halfords UK
Uniqlo UK
METHODOLOGY The R3 New Business League has been compiled each of the last 158 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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