2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Oct 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
33.4
3
Diet Coke UK
27.3
3
22.3
Allianz UK
20.3
11
Westfield Centres(CRM) Europe, Lidl France, Co-operative Bank(CRM) UK
24.0
Nurofen Europe
20.2
7
Hirschen Group
MediaMarkt Germany
14.5
14.5
1
5=
TLGG
MediaMarkt Germany
14.5
14.5
1
7
7
BBH
Tesco UK, Heinz Sauces Europe
24.4
Gordon's Gin UK
12.8
3
8
8
J Walter Thompson
Treasury Wine Estates Europe, La Redoute UK, Emirates UK,
13.2
Royal Caribbean UK
12.2
8
9
10
Rosapark
SFR Numericable France
10.5
10.5
2
10
9
DDB
Lloyds Bank UK, Pears skincare Europe, Audi France
40.2
9.5
12
11
12=
Buzzman
Brandt Appliances France, Huawei France, Ikea France
8.0
8.0
4
12
12=
Jung von Matt
8.0
8.0
4
13
11
Saatchi & Saatchi
14
14
R/GA
15
15
Thjnk
16
16
Isobar
17
18
Iris
18
17
101
19=
20
19=
19=
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Kolle Rebbe
O2 Germany, Krombacher Beer Germany, Netflix Germany
33.4
2
2
BETC
Bouygues Telecom France, Ubisoft EMEA, Ephora Europe
29.3
3
3
Grey Group
Generali Investments Europe, Sixt UK, Mutti Pomodoro France
4
4
Havas Worldwide
5=
5=
5=
AGENCY
RECENT WINS
RECENT LOSSES
Flora (margarine) UK
BMW (Digital) Germany, Kayak.com Europe, Ehrmann Yogurt Germany HomeAway.com Europe, Acer Europe, Bathstore.com UK, The Big Issue UK McDonalds UK, Simple Europe, Dyson UK
13.7
Laurent-Perrier France
7.2
5
8.5
Volvo Cars Europe
6.9
4
REWE Germany
10.0
Veltins Beer Germany
6.5
1
6.3
6.3
3
5.7
5.7
4
Vauxhall UK, Odeon Uk
5.5
5.5
2
72andSunny
Axe / Lynx Europe
5.0
5.0
1
Serviceplan
Penny Germany
5.0
5.0
1
239.3
80
Carglass France, Chambord(digitalUK, Post-It France Wickes UK, PZ Cussons Eurpoe, Purdeys UK
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Oct 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Universal McCann
Johnson and Johnson Europe, General Mills Spain, Lenovo Russia
61.0
BASF Europe
53.6
92
1
Starcom MediaVest
Citigroup Europe, Mondelez EEMEA, Telenor ASA Norway
35.8
P&G Israel
31.8
13
3
2
PHD
Virgin Atlantic UK, PokerStars Brands, Magners UK, Zuto UK
32.4
Comedy Central UK
31.3
67
4
3
Havas Media
Virgin Atlantic UK, Rivella Switzerland, STIF France Project
32.4
David Lloyd Leisure UK
23.7
58
5
6
OMD
MCM Klosterfrau Germany, ENI Italy, Beiersdorf Poland and Baltics
25.3
Lidl UK
9.7
77
6
4
Carat
Lefdal Norway, V채sttrafik Sweden, Lionsgate UK
10.6
Mr Green Italy
7.1
21
7
5
Vizeum
VF Corporation Europe, Weetabix UK, Warner Music France
7.8
The Trainline.com UK
6.6
14
8
7
Mindshare
General Mills Europe, Booking.com France, Legal & General UK
9.3
Bifi Europe
4.1
3
9
10
Blue 449
4.2
Halfords UK
1.9
4
10
11
The7Stars
2.9
Uniqlo UK
1.4
5
11
12
Goodstuff
Hiscox UK, Glorious! Soups UK
0.9
0.9
3
12
13
BPN
Dagrofa Denmark, Unipharm Poland
0.8
0.8
2
13=
14=
HeyHuman
Danone Waters UK
0.5
0.5
1
13=
14=
iProspect
Eurostar UK
0.5
0.5
1
15
16
Boutique
Costcutter Supermarkets Group UK
0.3
0.3
1
16=
-
Mediaplus
Hornbach Europe
1.0
0.1
1
16=
17
My Media
Brico Depot France
0.1
0.1
1
18
8
Mediacom
American Airlines, Betfair Europe, Webuyanycar.com UK
19.1
Bayer Germany
-3.4
80
19
19
ZenithOptimedia
Harvey Nichols UK, Coty Europe, Uniqlo UK
9.5
ENI Italy
-5.1
5
20
20
Maxus
Motorola LATAM, Daily Mail LATAM
1.3
SC Johnson Europe
-8.2
2
157.5
451
RANK THIS MONTH
RANK LAST MONTH
1
9
2
AGENCY
Carphone Warehouse UK, David Lloyd Leisure UK, Marionnaud France Prostate Cancer UK, Iceland UK, Victoria Plumb UK, GO Outdoors UK
RECENT LOSSES
Check24 Germany
METHODOLOGY The R3 New Business League has been compiled each of the last 158 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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