2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Oct 2015
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ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
218.01
126
Finance Client
122.86
99
Junlebao
121.52
48
62.87
17
61.07
44
53.26
18
47.77
36
23.00
23.00
7
Acer, Geely Car
15.60
15.60
2
Y&R
Dangdang.com, Mead Johnson Project, VisitBritain Project, Essilor Project
13.42
11.55
5
11=
TBWA
Twinings
9.36
9.36
9
11=
11=
M&C Saatchi
SteelMate Auto Electronics, Huagain Paper, Tmall.com
9.36
9.36
4
13
13
SapientNitro
Hennessy Brand, Riot Games, Huai Wei Project
8.74
8.74
4
14
14
Grey Group
Unilever Project, ABI-Budweiser Project, Dell Project
8.55
8.55
8
15
16=
FCB
Hisense(Vidda)
6.24
6.24
1
16
15
Leo Burnett
Liepin.com, Uni-President Project
14.29
4.93
7
17=
16=
Bates
0.00
0.00
0
17=
16=
Wieden & Kennedy
0.00
0.00
0
17=
16=
Iris
0.00
0.00
0
17=
16=
Havas Worldwide
0.00
0.00
0
21
21
BBH
0.00
-23.46
0
761.2
435
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Merck Project, HP Project, Agoda.com
218.05
2
3
McCann WorldGroup
Airmate, GuangHui Project, State Street Project
127.54
3
2
Dentsu
Toyota Project, Chia Tai, Jinmailang
136.17
4
4
BBDO
Spritzer, Johnnie Walker Blue Label, Wrigley(digital)
62.87
5
5
Publicis
Phicomm Project, Vatti Project, Kerry Property Project
74.93
6
7
DDB
Junlebao, KaiXin Second-hand Car, Haday Group Project
53.26
7
6
J Walter Thompson
Double A Project, President Water Project, Fila
61.44
8
8
Mullen Lowe
360, Buick D-Car, Anta Sportswear, Unilever Food Solutions Project
9
9
Saatchi & Saatchi
10
10
11=
AGENCY
RECENT WINS
RECENT LOSSES
Tu Niu
Friso Infant Milk Project
Land Rover
Anta Sportswear
Qoros Project
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE China / Oct 2015 ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
BMW
86.07
75
Danone Brands(Offline)
81.25
9
71.3
71.26
45
BMW, Cestbon, VIPABC, Burger King
52.3
52.27
5
Mindshare
Lee Kum Kee, JunLeBao, Handan Pharmaceutical
48.4
48.37
8
6
ZenithOptimedia
Chery Auto, Biostime (Digital), Columbia
44.4
Magic Masks
42.84
23
7
7
MEC
China Mobile/Migu, Danone Brands(Offline), Calvin Klein
38.7
FAW-VW Sagitar
38.35
12
8
8
MediaCom
Bank of China, ZTE, Gameloft
31.1
Etihad Airways Partners
29.86
11
9
9
Havas Media
Hua Wei Project, Standard Food Project, Hermes, Sotheby
40.7
Aeroflot - Russian Airlines
18.26
14
10
10
PHD
Bacardi, C&A, SC Johnson(buying), Unilever(Search)
13.6
Transitions
12.67
7
11
11
Initiative
0.00
0
12
12
Universal McCann
Bailian Group, Semir, English First
3.4
Subway
-0.39
6
13
13
Maxus
Subaru, Otterbox
1.0
SC Johnson(buying)
-6.39
2
14
14
Vizeum
Panasonic, Jinmailang Products, Aeroflot - Russian Airlines
9.1
AXA Tianping Auto Insurance
-17.31
7
457.1
224
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
3
Carat
Xiwang (Planning), Evergrowing Bank, Visit California(Digital)
133.7
2
1
OMD
UNICEF, Galaxy Macau, Maserati, WangLaoJi
83.4
3
2
Dentsu Media
Baidu, Acura Brand Promotion, Toyota Project, China Bank Project
4
4
Starcom MediaVest
5
5
6
AGENCY
RECENT WINS
RECENT LOSSES
0.0
METHODOLOGY The R3 New Business League has been compiled each of the last 158 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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