2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia / Oct 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
17.84
67
8.93
21
8.29
24
5.50
3
4.00
6
5.95
6
4.40
5
4.00
4
Ardent Leisure
2.80
6
Weis
2.82
40
1.30
3
1.11
12
1.00
1.00
1
Ferrero Project, Heritage Brands
0.73
0.73
6
BMF
Sportsbet Project
2.00
Toohey's Beer
0.50
1
16
Mullen Lowe
Macquarie University, Audi
1.70
ET Now
0.15
3
17
17=
Grey Group
Cure Brain Cancer Foundation
0.20
0.20
1
18=
17=
FCB
0.00
0.00
0
18=
17=
Iris
0.00
0.00
0
20
20
M&C Saatchi
-0.20
2
69.31
211
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Y&R
2
2
McCann WorldGroup
3
3
DDB
4
4
BBDO
Telstra, William Hill, Helloworld
5.50
5
5
Saatchi & Saatchi
Toyota Corolla, BankSA, St George Banking Group
6.00
6
6
Leo Burnett
iSelect, AIA, Big W, Advangen Project, Doubletree Hilton
5.95
7
7
J Walter Thompson
Treasury Wine Estates
5.15
8
8
Havas Worldwide
Citroen, Toohey's Beer, MercedesBenz vans
4.00
9
9
SapientNitro
ATDW, Bond University
3.10
10
10
Publicis
Bulla Dairy, GSK ViiV(Digital), Monde Nissin, Tourism NT
2.90
11
11
TBWA
Presto, CarSales.com
1.30
12
12
Ogilvy
Lion, Hubspot, Salesforce, BristolMyers Squibb
2.11
13
13
The Monkeys
IGA Supermarkets
14
14
Dentsu
15
15
16
AGENCY
RECENT WINS
MAV, ME Bank, SABMiller Project, NSW Government Project AMP Shopping Centres Project, Department of Foreign Affairs Project. Novartis Exjade & Revolade, Unilever Streets Ice Cream Project
BWS, Uniting Care Project, St Vinnies, Xero
22.64
RECENT LOSSES
AGL
8.93 11.23
0.80
BWS
Big W
Service client
Bank of Melbourne
Optus
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Australia / Oct 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Simplot Foods
6.49
100
Jenny Craig
4.83
12
3.31
30
2.62
15
2.4
2.39
6
Simplot Foods, China Southern Airlines, Diesel
1.5
1.50
6
MEC
Sound Diagnostics, Wanda Ridong, TripADeal, Torga Optical
2.1
1.19
8
8
Dentsu Media
AKA, Funtastic, Hotels.com, Headstart
1.0
0.99
13
9
7
ZenithOptimedia
Members Own Health, Teachers Health Fund, Levatine Wines
1.0
0.77
7
10
11
Universal McCann
Australian Unity, Sime Darby Motors, University Of Melbourne
2.4
0.08
14
11
10
Mitchells
0.00
0
12
12
MediaCom
13
13
14
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
G1X, University of Western Australia, Mondelez Project
7.8
2
2
PHD
Slater & Gordon, Spotify, Unilever, Australian Chamber Orchestra
5.9
3
3
Vizeum
World Vision, AKA UK, Simplot, BBC Worldwide,
3.3
4
4
OMD
Stan, Triumph International, Australian Catholic University
3.9
5
5
Havas Media
Atomic Search, QBE Insurance, Mercedes-Benz Vans, Ubisoft
6
9
Initiative
7
6
8
AGENCY
RECENT WINS
RECENT LOSSES
Torrens University Project
Ubisoft
Bond University
0.0 Carrentals.au, Hawaiian Airlines, Tempur, Hartl Haus, Bose
2.6
HCF Health Fund
-0.05
10
Starcom MediaVest
0.2
Media Client
-0.26
1
14
IKON
0.0
RSPCA
-0.69
0
15
16
Maxus
0.0
SC Johnson(buying)
-1.20
0
16
15
Mindshare
1.5
Sime Darby Motors
-1.25
1
20.71
223
IAG Insurance Group
METHODOLOGY The R3 New Business League has been compiled each of the last 158 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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