2015 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Oct 2015
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Midea International Hong Kong
66.9
448
61.8
Lipitor Indonesia
56.4
383
47.6
ICICI Lombard India
41.6
240
45.9
Bacardi Breezer Thailand
38.1
128
42.2
AKUH Pakistan
36.5
232
40.2
Anta Sportswear China
36.2
197
34.0
Junlebao China
28.1
220
33.8
General Mills India
26.0
69
Bulla Australia, Phicomm China Project, Heineken India
26.8
Cebu Pacific Philippines
22.0
264
Mullen Lowe
Tata Global Beverages India, TVS Sport India, Mobizz India
20.1
GKB Rx Lens India
14.6
89
12
TBWA
Dayou Winia Korea, Strong Food China Project, Thakral China Project
11.6
Tigerair(Social) Singapore
9.7
82
12
11
Saatchi & Saatchi
Toyota Corolla Australia, Geely Car China, Hamdard India
11.5
Carlsberg Beverages India
9.0
12
13
13
Grey Group
Cure Brain Cancer Foundation Australia, FOX Sports Singapore Project
9.9
Kellogg's Singapore
8.6
32
14
14
M&C Saatchi
Funbars Hospitality India, DS Group India Project, BWS Australia
8.5
Nando's India
7.0
25
15
15
SapientNitro
Bond University Australia, Riot Games China, Huai Wei China Project
5.6
Ardent Leisure Australia
5.3
15
16
16
Wieden & Kennedy
Milka APAC, Nurofen APAC
3.0
3.0
2
17
17
Havas Worldwide
18
20
FCB
19
18
Iris
Fiji Airways APAC, PZ Cussons APAC
1.2
20
19
Bates
Volkswagon Taiwan, Kelzai Secrets India
0.8
21
21
BBH
0.0
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Spring Singapore Project, Merck China Project, HP China Project
73.2
2
2
McCann WorldGroup
AMP Shopping Centres Australia Project, Airmate China, UnionPay China Project
3
3
DDB
4
4
Y&R
5
5
J Walter Thompson
6
6
Leo Burnett
7
8
Dentsu
8
7
BBDO
9
9
Publicis
10
10
11
AGENCY
RECENT WINS
Haday Group China Project, KaiXin Second-hand Car China, Ministry of Education GKB Rx Lens India, Nitto Denko Japan Project, Danone Indonesia Project Double A China Project, Fila China, Century LED India Cadillac Korea, P&G Hong Kong Project, General Mills India Wanglaoji China, Dongfeng Nissan Brand China, Wooricard Korea Project Helloworld Australia, Bacardi Breezer Thailand, Red Bull Thailand Project
Citroen Australia, Mercedes-Benz vans Australia, Danone yogurts Australia Volkswagen New Zealand, Bosch Power Tools Asia, Hisense(Vidda) China
RECENT LOSSES
4.7
Finance Client
2.4
6
3.0
Philippine Airlines Philippine
1.3
3
1.2
2
DEN Network India
0.4
2
Viber Media India
-6.8
0
407.6
2,451
2015 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Oct 2015 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Simplot Foods Australia
43.0
380
39.2
GSK APAC
32.9
47
Slater & Gordon(Buying) Australia, Spotify Australia, Glaxo Smith Kline Singapore
27.7
Jenny Craig Australia
25.7
59
Universal McCann
JNJ APAC, Malaysia Airlines Malaysia, H&M Japan
30.2
Tempur Japan
22.9
188
7
MediaCom
Bayer Japan, Future Group India
28.2
Slater & Gordon(Buying) Australia
22.7
84
6
6
Dentsu Media
Baidu China, Bridgestone Korea, Acura Brand Promotion China
21.1
Indosat Indonesia
17.7
187
7
11
ZenithOptimedia
Chery Auto China, Biostime (Digital) China, Droom India
18.5
Warner Bros Singapore
14.2
91
8
4
Mindshare
General Mills APAC, Lee Kum Kee China, Kellogs Pakistan, F&N Dairies Thailand
22.6
Ubank Australia
14.0
80
9
8
Havas Media
Indosat Indonesia, HolidayIQ.com India, BlueStone.com India
19.7
Shyam Telecom India
13.5
73
10
9
Vizeum
Merck Malaysia, Krung Thai Bank Thailand, Srei’s India
15.0
Jet Airways India
10.0
123
11
5
OMD
32.6
JNJ APAC
8.4
115
12
14
MEC
14.1
BlueStone.com India
4.9
115
13
13
BPN
3.3
5
14
12
Initiative
Simplot Foods, DKSH Thailand
6.9
Coca-Cola Thailand
2.3
32
15
15
Maxus
Polytron Indonesia, Holcim Cement Indonesia, Otterbox China
4.3
Huawei Thailand
-6.4
17
229.2
1,596
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Mondelez APAC, Xiwang (Planning) China, Sistema India
52.4
2
2
Starcom MediaVest
Coca-Cola Thailand, AirAsia SEM Malaysia, AbInBev India
3
3
PHD
4
10
5
AGENCY
RECENT WINS
Infiniti Hong Kong, Pacsafe Hong Kong, InnoGames New Zealand China Mobile/Migu (China), Calvin Klein APAC, Danone Brands (Offline) Samsung Life Insurance Thailand, Smart Telecom Philippines, PLDT Philippines
RECENT LOSSES
3.3
METHODOLOGY The R3 New Business League has been compiled each of the last 158 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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