www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ Oct 2014
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Oishi Green Tea, Blackmore, Office Mate, Kaidee.com
7.24
2
Saatchi & Saatchi
Scenical World Thailand, Nok Scoot Airlines, Electrolux, Boots Pharmacy, Novartis
2.47
2.47
3
3
DDB
Krung Thai Bank Project, CH7 Project, Krating Dang (Red Bull) Project
2.43
2.43
4
8
TBWA
Airbnb, SCG Cement, PTT Corporate, Kantana Group Project
2.27
2.27
5
4
Leo Burnett
Samsung, Double A Project, Takeda Project
1.80
1.80
6
5
McCann WorldGroup
Cigna Project, Baxter Project, Smooth-E Project, Ichitan Project
1.79
7
6
Dentsu
Honda Automobile, Real Move Project, Mandom Project
1.61
8
7
BBDO
KA Cream Project, Honda Automobile, Oppo Thai
1.28
Watsons
1.24
9
9
Y&R
if Fruitamin, Dutchmill, Giffarine, Donut
1.16
Microsoft CRM
0.86
10
10
JWT
Dentyste Project, Kasinkorn Bank Project, Tata Group Project, AIS, AIS Brand Development, Ichitan Project
0.48
Sales client
0.33
11
11
Publicis
Pernod, Unif Project, P&G Project
0.07
Nyuan Sunn Pepper
0.02
12
12
Grey Group
P&G (AmbiPur) Project
0.01
0.01
13=
13=
Lowe
0.00
0.00
13=
13=
M&C Saatchi
0.00
0.00
13=
13=
Havas Worldwide
0.00
0.00
13=
13=
FCB
0.00
0.00
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
RECENT LOSSES
Huawei Project
Tourism Authority of Thailand Project
7.21
1.69
1.58
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MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand/ Oct 2014
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
2
6
OMD
3
2
Initiative
4
3=
Starcom MediaVest
5
3=
6
AGENCY
RECENT WINS Throbotics (Digital),Ricola (Digital), Aje Thail Big Cola, Magnolia, Tiffany & Co., iMobile Digital Beiersdorf, Coach, Robert Bosch, Schneider, Wall Street English, Boonrawd Trading Project Chevron Project, The Crystal Park Project, BMW, Krating Daeng and Mansome, Krating Daeng Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
3.41
ESTIMATED OVERALL YTD REVENUE (USD $m) 3.40
3.08
PPT
3.00
2.18
Aje Thail Big Cola
1.95
UNICEF, Samsung, Airbnb,Electricity Authority of Thailand
1.60
PPT
1.52
Vizeum
Singtel, Burberry, Red Bull (Sponsor & Ready), Krung Thai Bank,Easy Buy
1.50
1.50
5
Dentsu Media
Sappe Public Co., Wacoal Project, Dhipaya Insurance Project, Mitsubishi Motor
1.17
1.17
7
7
PHD
SAP, Walt Disney, Tipco (Aura), RTL CBS Asia
0.56
0.56
8
8
Mindshare
PTT Exploration and Production Public Company Limited, Bangkok Airways(project),Kaikae Rise brand
0.60
Kingpower Duty Free
0.22
9
9
Maxus
Panasonic(TV), Shanghai Motor, Super Coffee
0.32
FWD Life Insurance
0.17
10
10
MEC
Tiffany & Co, Blackrock, Nokscoot Airlines, Eastern Star Real Estate Public, Thai Meiji Food
0.07
11
12
Universal McCann
Line Game Project, British Council, Subway Project, Pop Secret Project
0.15
12
11
MPG
13
13
ZenithOptimedia
Stop Teen Moms, Fly Digital Media, BITEC
0.20
Reckitt Benckiser
(0.30)
14
14
MediaCom
Kiatnakin Bank, BOSE
0.10
Mondelez
(0.68)
0.07
Microsoft
0.00
0.05
0.00
The R3 New Business League has been compiled each of the last 146 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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