2018 CREATIVE AGENCIES NEW BUSINESS India / Nov 2018 RANK THIS MONTH
1
RANK LAST MONTH
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (Crore)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (Crore)
No.of Wins
91.5
49
1
1
Mudra DDB
HomeLane Project, Parle ( Krackjack + Monaco) Project, Flipkart, Edelweiss, Union Bank of India
2
2
Ogilvy
UBER INDIA SYSTEMS LTD Project, UNICEF INDIA Project, Zoomcar, KEI Industries Retainer
84.9
Adani Reality
84.5
45
3
3
J Walter Thompson
Midea Washing Machine, Incor, Vitasoy, Dupont-Coteva
77.5
Monte Carlo
72.9
149
4
4
Leo Burnett
Spotify, Viacom 18 - Voot, Skechers, CIGNATTK HEALTH INSURANCE COMPANY LIMITED
39.7
KEI Industries Retainer
37.7
138
5
5
MullenLowe Group Lintas Group
Pharmeasy Retainer，Modern Bread Retainer，ITC Retainer， Bajaj Discover
35.6
35.6
15
6
6
Publicis + Publicis Ambiance
Dr. Oetker, Storia, Zee 5 Project, Vivo Project, Genting Cruise Lines Project
34.9
MakeMy Trip
32.9
29
7
7
Dentsu
35.9
Uber
31.8
24
8
8
Isobar
29.4
29.4
30
9
11
L&K Saatchi & Saatchi
Jindal Steel, Titan Taneira, PNB Metlife, Birla Liva，Muthoot Fin Corp
15.6
15.6
11
10
9
McCann WorldGroup
PNB Metlife, Sidbi Project, Cure.Fit Project, Indian Super League (ISL) Project
21.5
15.5
41
11
10
TBWA
Intel
13.4
13.4
1
12
12
Enormous Brands
Dish TV
12.0
12.0
3
13
14
Columbus
10.1
10.1
4
14
15
FCB
10.0
5
15
13
RepIndia
Flipkart Ads
8.7
8.7
2
16=
16=
Merkley+Partners
Land O’Frost
6.7
6.7
1
16=
16=
LIQVD ASIA
6.7
6.7
1
18=
18=
VMLY&R
Abbott ACare Launch, Abbott Pediasure, Castrol Transmax, Hyatt Newsroom
6.3
6.3
8
18=
18=
Rediffusion VMLY&R
Abbott ACare Launch
6.3
6.3
8
20
20
Famous Innovations
VIP Innerwear, Phoenix Marketcity, Nestle Resource High Protein
6.0
6.0
3
652.8
635
Mazhavil Manorama, Geojit Financial Services, Discovery Jeet Project, Intergrow Brands, Prosper Fit Marks & Spencer(M&S), Colorbar, Fashion Brand
HDFC Life Insurance, Snapdeal, Gas-O-Fast digital Kurl-on, Bisleri Fonzo, Vistara， Tata AIA Life
101.6
11.7
Cathay Pacific
GPI
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE India / Nov 2018 RANK THIS MONTH
RANK LAST MONTH
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (Crore)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (Crore)
No.of Wins
1
1
MediaCom
Vivo，Bose, I-on D- VOIS communications Private Ltd， Oyster Bath - Wellness by Water， adidas (Buying)
2
2
Wavemaker
Huawei, McCain Foods, Cure Fit, Acko
58.1
United Airlines
51.4
22
3
3
Mindshare
BP, General Mills, 3F Industries, Chennai Leisure
76.1
GSK
45.7
38
4
5
Zenith
Luxottica, Lactalis, GSK, Welspun India
41.7
Magicbricks
40.6
15
5
6
Lodestar Universal
Wipro,IOCL, ClearScore
37.1
Cathay Pacific
32.3
5
32.7
Nestle Skin Health
31.3
20
53.6
Revlon Global
53.0
11
6
7
Havas Media
Voltas Beko Appliances AORIntegrated, Sri Lanka Tourism AORDigital, Oyo Rooms Media AOR， OYO
7
4
dentsu X
Drivezy, Coolwinks.com
31.3
30.1
18
8
8
Lintas Media Group
Anchor Electricals，M G Motors, Mitsubishi
18.3
15.8
9
9
9
Carat
Microsoft, British Council, ZEE5, Fossil Group
25.3
Mother Dairy
12.3
31
10
10
OMD MudraMax
Daimler, Mobistar, Qantas, Wipro Consumer Care, Adani Wilmar
15.1
Luxottica
9.7
7
11
11
Starcom
Nykaa, SRL Diagnostics, Acko General Insurance (SEO), McDonald's (SEO), Ola Cabs
8.6
Mars
5.4
8
12
12
Vizeum
Car Client
5.4
5.4
2
13
13
Spark Foundry
AVON, Marriott, Lenovo
2.7
2.7
3
14
14
Chimp&z Inc
Barista Coffee Company Digital
1.7
1.7
1
15
15
SapientRazorfish
Marriott
0.2
0.2
1
16
16
Motivator
Zoomcar
1.4
0.1
1
17=
17=
Publicis Groupe
0.0
0.0
0
17=
17=
Famous Innovations
0.0
0.0
0
17=
17=
Bottle Openers
0.0
0.0
0
20
20
Madison Media
(0.5)
2
318.3
199
Bajaj Electricals，Continental Coffee
2.7
Oyo Rooms Media AOR
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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