2018 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Nov 2018 RANK THIS MONTH
1
RANK LAST MONTH
AGENCY
1
1
Ogilvy
2
3
J Walter Thompson
3
2
Leo Burnett
4
4
Publicis
5
5
Isobar
6
6
Saatchi & Saatchi
7
8
McCann WorldGroup
8
7
DDB
9
9
10
RECENT WINS Go-Jek Singapore, UBER INDIA SYSTEMS LTD India Project, IVPS Hong Kong Project, Fangte Rebranding and brand consulting China Globe Telecom, Inc. (myBusiness) Philippines Project, Midea Washing Machine Asia Pacific, Vitasoy Asia Pacific, Dupont-Coteva Asia Pacific The Coca Cola Company Indonesia, Spotify India, Viacom 18 - Voot India, Hainan Airlines China Adidas China, Expedia Hong Kong Project, Weigang Dairy China, Dr. Oetker India Siamnuwat Thailand, Marks & Spencer (M&S) India, Colorbar India, SANA Namerakahonpo Thailand Yili Baby Milk China, JiuJiang XinYuan(九江） China Project, ChangSha Goat's Milk China Project, Sands China Project Philip Morris Korea Project, New Balance China Project, Remy Martin China Project, Yinji Holiday Resort China
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
101.9
325
102.2
Amway Artistry China Project
91.5
Shell Global
79.7
351
76.5
KEI Industries India Retainer
76.2
241
72.2
MakeMy Trip India
71.9
166
48.6
242
48.6
36.6
Emirates Air Hongkong
35.9
69
35.9
Cathay Pacific Global
33.5
252
Samsonite Regional Singapore, PUB Singapore, Amway 2 China, Vivo Singapore, Edelweiss India
55.9
Samsung Electronics visual display Global
33.1
210
Dentsu
Mazhavil Manorama India, Geojit India, Geojit Financial Services India, Grande Asset Thailand
29.8
Uber India Project
28.5
141
10
BBDO
Ford Global, MARS International India, Perodua Malaysia, DiDi China
61.2
Tourism Australia Global
24.5
28
11
11
VMLY&R
29.6
BRAND’S Suntory Thailand
24.3
82
12
12
Digitas
16.3
54
13
13
MullenLowe Group
14
14
FCB
Samsung New Zealand, Kurl-on India, PropertyGuru Malaysia, UEM Sunrise Malaysia
15
17
R/GA
FIBA World Cup China, MetLife Japan, Wine Australia
16
15
TBWA
Sheridan Australia Project, Amgen Asia, PepsiCo Beverages Australia
14.7
17
16
Havas Worldwide
Oroton Australia, National Heart Foundation Australia, Poh Heng China, SelfWealth Australia, The National Heart Foundation Australia
12.9
18
19
M&C Saatchi
Tourism Australia Global, Mumbai Games India, Plush Australia, Jack Daniels Australia
19
22
ServicePlan
20
21
KRDS
Amart Australia, Best&Less Australia, TerryWhite Chemmart Australia, Inbisco/Vouno (Le Minerale) Philippines Project Mercedes-Benz China Project, Unilever China Project, Huawei China Project, Clinique China Project, Senoko Singapore Project Pharmeasy India Retainer, Modern Bread India Retainer, ITC India Retainer, Electronic Products India
16.3
14.1
Macquarie University Australia
13.6
21
14.0
Volkswagen New Zealand
13.6
21
8.6
11
Oroton Australia
8.5
14
Craveable Brands Australia
8.1
29
4.4
4.4
6
Tmall China, VIVO China
4.0
4.0
5
Singapore International Foundation Singapore
2.7
2.7
33
670.0
2,543
8.6
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Nov 2018 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Wavemaker
Mitsubishi Motors Australia, Huawei India, YouFoodz Australia, Chando China
60.0
United Airlines Global
41.6
142
1
MediaCom
Coca-Cola UK & Ireland, Vivo India, Hilton Hotels & Resorts Global, Little Red Book China
56.2
GSK Asia Pacific
38.5
50
3
3
Zenith
Luxottica Australia, Lactalis Australia, Ralph Lauren APAC, GSK Asia Pacific
40.2
Amway China
36.6
57
4
4
OMD
Shell Australia, Clorox Australia, McDonald’s China, Activision Australia
47.8
Luxottica Australia
33.6
61
5
5
Universal McCann
Village House Japan, Blue AVIVA Hong Kong, Hong Kong Telecom Hong Kong Project, Nestle Australia
33.7
General Mills China
29.5
54
6
6
Mindshare
BP Global, NestléChina, General Mills SEA, Amway China
67.4
AIA Insurance Thailand
27.8
174
7
7
Havas Media
GO-JEK Singapore, MyRepublic Limited Singapore, Puma Global, China Telecom China
25.7
CapitaLand Singapore
21.7
79
8
8
Dentsu Aegis Network
Intel Global, United Airlines Global
15.6
15.6
37
9
9
Spark Foundry
14.1
14.1
19
10
12
Starcom
11
13=
Initiative
12
11
Carat
13
10
dentsu X
RANK THIS MONTH
RANK LAST MONTH
1
2
2
AGENCY
AVON APAC, Saputo (Murray Goulburn) Australia, General Beverage Thailand, Mondelez APAC UOB Thailand Project, Telkomsel Indonesia, Snooze Australia, RGP Korea Lottery West Australia, Sharp Year End Thailand Project, Officeworks Australia, Anchor Electricals India, Under Armour Australia ALP Victoria Australia, Australian Digital Health Agency Australia, Karmarts Public Company Limited Thailand, Gov of West Australia Drivezy India, Coolwinks.com India EGAT - project Thailand, Dentiste Thailand Project, Bertram Chemical (1982) Ltd. Thailand project, New Hampshire Insurance Company Thailand project Enoc UAE, Pruksa Real Estate Thailand Project, H&R Block Australia, Hong Kong Jockey Club Hong Kong, ComTruth Communication Consultants Taiwan
RECENT LOSSES
29.7
General Mills Singapore, Malaysia, Thailand
13.6
38
16.5
Hyundai Australia
13.2
89
35.7
General Mills Hong Kong
12.4
170
23.9
General Mills Taiwan
11.1
142
11.8
Huawei Australia
10.6
98
22.7
GlaxoSmithKline Global
9.0
62
3.0
1
0.9
20
14
13=
15
15
PHD
16
16
WPP(Team Energy)
17
18
Prospa ANZ, Inova Australia, Commonwealth Superannuation MullenLowe MediaHub Corporation Australia, Union Pay Singapore, Saic Maxus China Project
1.2
18
19
M/SIX
Telekom Malaysia (unifi) Malaysia
0.5
0.5
1
19
17
M2M
Blue Hong Kong Branding, British Motors Hong Kong, Hyundai Australia, Republic Biscuits Corp Philippines
0.3
0.3
4
20
20
Essence
Tigerair Australia
0.2
-0.3
1
323.6
1,383
Vizeum
BP Global
3.0
MCT Berhad Malaysia
DAZN Japan
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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