2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Nov 2022
1
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
Ogilvy
Chongqing Fuling Zhacai Group, CFA Institute , Alibaba
304.1
302.5
206
2
Saatchi & Saatchi
HP Inc.
149.7
149.7
51
3
3
Wunderman Thompson Nestle
113.1
113.1
58
4
4
McCann WorldGroup
84.6
84.6
38
5
5
BBDO
78.6
74.2
33
6
7
Dentsu McGarryBowen
Sony Project, Unicharm Project, Uniliver Project,
66.6
60.4
35
7
6
Publicis Worldwide
Hyproca Bio Technology Co. Ltd.
55.4
55.4
25
8
8
VMLY&R
49.6
49.6
7
38.5
38.5
14
23.7
23.7
5
21.0
21.0
14
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Burger King Project, Hoka Project, Valentino Project XIAO MI, KEEP, Zhi Hu
9
9
Digitas
10
10
Grey Group
11
11
Prodigious
12
12
Isobar
Chimelong, Carlsberg , Conglomerate Jaguar Land Rover Automotive, Chivas Brothers Limited Arrawanna Project, Warner Bros Compagnie Financiere Richemont Project Standard Foods Project, Mary
13
13
Publicis Luxe
Sephora, LVMH
14
14
BBH
15
15
MetaDesign
Moonton Technology Co. Ltd. Project ARCFOX Project, Alibaba Group
16
16
Leo Burnett
Confidential
17
17
G4 Advertising
18
18
DDB
19
19
R/GA
20
20
Havas Worldwide
Nongfu Spring Co Ltd Project, Wyeth Nutrition Project MaoPu (Chinese White Wine) Project, Hennessy GTR MP (SOT Campaign) Project GM (Luxury Division) Wheelock Properties (Hong Kong) Limited Project
RECENT LOSSES
18.6
18.6
7
18.0
18.0
12
15.0
15.0
10
12.9
12.9
11
12.5
12.5
6
9.1
9.1
7
8.4
8.4
14
8.2
8.2
2
2.6
2.6
1
2022 (Jan-Nov):
1,033.3
557
2021 (Jan-Nov):
1,182.6
559
YoY Comparison:
-12.6%
-0.4%