2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Nov 2021
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
11.1
11.1
38
7.5
7.5
80
2.7
2.7
11
1.3
1.3
9
0.5
0.5
4
0.4
0.4
6
0.2
0.2
9
0.2
0.2
5
0.2
0.2
7
Dole Thailand Limited Project
0.1
0.1
2
Saatchi & Saatchi
Chemical Client
0.0
0.0
1
12
Isobar
Retail Client
0.0
0.0
3
13
Brilliant & Million
Coco Max Project
0.0
0.0
1
2021 (Jan-Nov):
23.2
176
2020 (Jan-Nov):
18.4
148
YoY Comparison:
25.8%
18.9%
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RANK LAST MONTH
1
1
2
2
3
3
4
4
5
6
McCann WorldGroup
6
5
BBDO
7
7
Leo Burnett
8
8
Digitas
9
9
DDB
10
10
Dentsu
11
11
12 13
AGENCY
RECENT WINS
TREG MQDC, Central Group, Tyson Wunderman Thompson Foods Project, Unif Thailand, DTAC Project， Ford Project Central Restaurant Group, Charoen Pokphan Group, PTT, Noble Ogilvy Development Public Company Limited Scotch (Chicken Essence), AIS VMLY&R Project, CP Food Solutions Project, Top Solvent, Carsome TC Pharma Various, Punthai Coffee, Grey Group Advanced Info Service Public Company Zoetis Project, Twilio Project Scotch Bird Nest Beverage Project, Oppo Reno Project Siam Kubota, Tasuko Project, Thai Oil PCL Project, Allergan Aesthetics Project Unicharm - Sofy : LINE Platform Project, Allergan Aesthetics Project, Board of Investment of Thailand (BOI) Project Bangchak Corporation, Asian Group Service Co Ltd Project, IRPC Project, NONGPHO Project, Tiger Jewelry Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Nov 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
13.1
23
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Mindshare
AIS, Bajaj Auto, Governance Saving Bank, GSB Project, Unilever
13.2
2
dentsu X
IT Client
3.2
3.2
22
3
3
Carat
Dumex Co.,Ltd Project, Metropolitan Electricity Authority
2.0
2.0
28
4
5
MediaCom
The Coca-Cola Company, Car24, Kamillosan, Swatch Group
1.2
1.2
6
5
9
OMD
1.0
10
6
4
Initiative
1.0
11
7
8
PHD
0.5
5
8
6
Spark Foundry
FMCG Client
0.5
0.5
1
9
7
iProspect
JSP Pharmaceutical Manufacturing, Yan wal yun
0.4
0.4
15
10
10
Universal McCann
Dyson, Tasto, Eastspring, Tyson
0.3
0.3
4
11
11
m/SIX
JD Central, Xiaomii, LH Bank Project
0.2
0.2
5
12
12
Zenith
Chemical Client
0.2
0.2
2
13
13
Wavemaker
Tera Food and Beverage, Isuzu Motor, Zen Restaurant, Variety Food
0.4
0.1
9
2021 (Jan-Nov):
23.7
143
2020 (Jan-Nov):
14.1
153
YoY Comparison:
68.7%
-6.5%
2021 Creative & Media ((JanNov))
46.9
319
2020 Creative & Media ((JanNov))
32.5
301
44.3%
6.0%
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1
2
AGENCY
Danone, Beiersdorf, TRUE Telecom Project Hyundai Project, Goo.N Baby Diapers Project, Namman Muay Ikea, Chanel, Thai Health Consultant, IKEA, PTT (Petroleum Authority of Thailand)
1.2
RECENT LOSSES
International Pet Food
Eastspring
1.4 0.7
AIA
Asiatic Agro
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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