2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Nov 2021
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RANK LAST MONTH
1
1
2
4
3
2
4
3
Dentsu
5
5
Isobar
6
6
Publicis
7
7
BBDO
AGENCY
RECENT WINS
Highwealth Construction, Taipei Performing Arts Center, Biogen, Qualcomm TW Lian Hwa Foods Project, Fuji Wunderman Thompson massage chair Project Samsung Electronics Taiwan Leo Burnett Project, Coke Project Ogilvy
Nc Taiwan, Kingston Technology, Tomax Enterprise the glenlivet Project RECKITT BENCKISER HONG KONG LIMITED TAIWAN BRANCH Project, Sunny Hills Delights Inc. Project, Lebledor F&B Co., Ltd Project Line Project, Family Mart Project, Hotai and ctbc bank Project
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.3
4.3
29
1.2
1.2
9
1.1
1.1
16
1.0
1.0
11
0.8
0.8
11
0.5
0.5
4
0.3
0.3
5
2021 (Jan-Nov):
9.1
85
2020 (Jan-Nov):
13.7
139
YoY Comparison:
-33.3%
-38.8%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Nov 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.1
2.1
7
0.7
0.7
33
0.6
14
0.9
0.5
34
0.5
0.5
1
Ferrero, Centers for Disease Control Taiwan, Kakao Page Taiwan
0.4
0.4
14
Wavemaker
Yong FengYu
0.2
0.1
2
7
Initiative
Cigna
0.1
0.1
1
9
11
Universal McCann
Dyson, Game Bean Project
0.1
0.1
2
10
9
Zenith
IT Client
0.1
0.1
2
11
8
Mindshare
HLH, Boehringer Ingelheim Project, Brown Forman, M!dea Project, Essilor
0.2
0.1
11
12
10
Starcom
WHOO, IKEA Project
0.1
0.1
2
13
12
Havas Media
Forevermark & De Beers
0.1
0.1
1
2021 (Jan-Nov):
5.4
124
2020 (Jan-Nov):
6.9
166
YoY Comparison:
-21.8%
-25.3%
2021 Creative & Media ((JanNov))
14.5
209
2020 Creative & Media ((JanNov))
20.6
305
-29.4%
-31.5%
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1
1
PHD
2
2
dentsu X
3
4
OMD
4
3
Carat
5
13
MediaCom
6
5
iProspect
7
6
8
AGENCY
RECENT WINS
Chanel, Subway, Coin Master Project GU TAIWAN, Maywufa Company, KING CAR GROUP Beiersdorf, SKIS Bank Project, Kimpton, Philips, Harmony FUJIFILM Business Innovation Taiwan Co., Ltd Project, New Taipei City Government Project The Coca-Cola Company
ESTIMATED YTD WIN REVENUE (USD $ m)
0.7
RECENT LOSSES
Cigna
WHOO
Subway
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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