2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Nov 2021
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
47.5
33.3
180
13.0
13.0
68
6.2
6.2
22
4.0
4.0
11
3.8
3.8
13
2.5
2.5
6
3.0
2.5
6
2.4
2.4
6
2.0
2.0
1
1.9
1.9
12
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
GOVT
Sentosa Development Corporation
2
2
Ogilvy
National Environment Agency, American Express - AMEX
3
3
DDB
4
4
5
5
6
6
7
7
8
8
9
9
10
10
11
11
McCann WorldGroup
Pharma Client
1.7
1.7
2
12
12
72andSunny
1.5
1.5
2
13
13
MullenLowe Group
2.5
2.5
16
14
14
Publicis
Oppo Global UPS, MCCY (Ministry of Culture, Community & Youth) Project Visa, Samsung e-Commerce PP (SEA) Project
1.1
1.1
4
15
15
R/GA
ViewSonic
0.8
0.8
2
16
16
Isobar
Technology Client
0.4
0.4
5
17
17
Digitas
Arrow Electronics
0.3
0.3
1
18
18
Saatchi & Saatchi
FMCG Client
0.0
0.0
1
19
19
Dentsu
Entertainment Client
0.0
0.0
1
2021 (Jan-Nov):
79.8
359
2020 (Jan-Nov):
52.8
250
YoY Comparison:
51.1%
43.6%
AGENCY
RECENT WINS
Changi Airport Group, PUB, Hennessy Ministry of Education Project, Havas Worldwide AMAZON Project, Endowus Project, JDE Ministry of Communication and Wunderman Thompson Information CIMB Project, MOHH, Audi, English BBDO Premier League, Tripartite Alliance UOB Brand Revitalisation Project, BBH Genesis Project, Hyundai Project, Dole Food Company Project, Grey Group Resorts World Genting Project, Dole Project The Secret Little Agency StarHub Land Transport Authority Project, VMLY&R BAT Project, Google Project, Asian Civilization Museum Project
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Nov 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.3
1.3
12
1.2
1.2
6
0.9
0.9
8
WarnerMedia Project, Disney+
0.8
0.8
13
dentsu X
HITACHI, LTD（Singapore), Ministry of Home Affairs of Singapore
0.7
0.7
9
6
iProspect
Standard Chartered Bank Project
0.6
0.6
4
7
7
OMD
Beiersdorf
0.5
0.5
2
8
21
MediaCom
The Coca-Cola Company
0.6
0.4
3
9
8
Havas Media
AIA
0.3
0.3
1
10
9
Wavemaker
sixmoredays (Stem Regen), NTUC Link Social Always On
0.2
0.2
7
11
10
Initiative
Luxury Client
0.2
0.2
1
12
11
Carat
IT Client
0.0
0.0
2
2021 (Jan-Nov):
6.6
70
2020 (Jan-Nov):
7.4
95
YoY Comparison:
-10.1%
-26.3%
2021 Creative & Media ((Jan-Nov))
86.5
429
2020 Creative & Media ((Jan-Nov))
60.2
345
43.6%
24.3%
RANK THIS MONTH
RANK LAST MONTH
1
1
Spark Foundry
2
5
Universal McCann
3
2
PHD
4
3
Mindshare
5
4
6
AGENCY
RECENT WINS Disney+ SEO, Expedia TV, Console Connect Dyson, Sentosa Development Corporation, Association Banks of Singapore Chanel, Reckitt, Subway, IKEA, Tafep
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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