2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand / Nov 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.3
4.34
7
Kiwibank, Standard Issue Global, ANZ Bank
2.5
2.52
3
DDB
Tourism New Zealand, Healthia, Danone Project, Dole Project, ESPN Project, Bendon Project
2.2
2.16
21
4
Isobar
Villa Maria Estate
0.5
0.52
8
5
5
FCB
Manufacturing Services Brand
0.5
0.50
1
6
6
BC&F Dentsu
IT Client
0.4
0.40
2
7
-
Colenso BBDO
Swisse Wellness
0.1
0.10
1
8
7
AnalogFolk
Afterpay
0.0
0.02
1
2021 (Jan-Nov):
10.6
44
2020 (Jan-Nov):
4.7
49
YoY Comparison:
125.0%
-10.2%
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Saatchi & Saatchi
NIB Project, Alcohol Client
2
2
Special Group
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand / Nov 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.9
1.91
12
General Motors Specialty Vehicles
0.7
0.75
6
Wavemaker
Colgate-Palmolive, OLA
0.5
0.51
4
4
Havas Media
Ola Group
0.2
0.17
1
5
5
OMD
Ministry of Social Development Project, Canva, Meadow Mushrooms
0.3
0.15
4
6
6
Pivotus
Snap Fitness
0.1
0.13
1
7
7
H&S
Icebreaker
0.1
0.11
1
8
8
Initiative
Cigna
0.1
0.10
1
9
9
Spark Foundry
Ineos Grenadier
0.1
0.05
1
2021 (Jan-Nov):
3.6
32
2020 (Jan-Nov):
2.4
33
YoY Comparison:
52.4%
-3.0%
2021 Creative & Media ((JanNov))
14.2
76
2020 Creative & Media ((JanNov))
7.1
82
100.5%
-7.3%
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PHD
Chanel, Unilever, Lotto NZ, Energy Online
2
2
Carat
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Cigna
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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