2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia / Nov 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.9
2.85
15
2.4
2.40
3
2.1
2.07
14
Media Company
1.4
1.43
11
Ogilvy
Seek Asia, Musawah
1.1
1.06
13
7
Leo Burnett
T0urism Client
0.5
0.52
4
6
The Chariot Agency
Costa Coffee Social
0.5
0.50
1
0.5
0.45
11
RANK THIS MONTH
RANK LAST MONTH
1
1
FCB
2
2
Grey Group
3
3
VMLY&R
4
4
DDB
5
5
6 7
AGENCY
RECENT WINS Domino's, Resorts World Genting, Spritzer, SunLife Bangledash Navy, Malaysian Heath Board Project Shell Malaysia, Unilever Project,Carsome Project, Grab Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
8
8
M&C Saatchi Group
MDEC Project, F&N Sarsi + Orange Project
9
9
Isobar
Nando's Chickenland Malaysia
0.1
0.12
5
10
10
Dentsu
Confidential Client
0.1
0.06
1
2021(Jan-Nov)
11.4
78
2020(Jan-Nov)
10.0
78
14.8%
0.0%
YoY Comparison:
1
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia / Nov 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
2
8
Universal McCann
3
2
PHD
4
3
5 6
AGENCY
RECENT WINS Magnum, Power Root, Astro Radio, Pos Malaysia, Vettons, Lalamove Foodpanda, Dyson, Pizza Hut, Tolak Angin, TRX Lifesytle Quarter Project
ESTIMATED YTD WIN REVENUE (USD $ m) 3.6
RECENT LOSSES
Dyson
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.1
15
2.0
2.0
5
FrieslandCampina, Chanel
1.2
1.2
7
dentsu X
British American Tobacco (Malaysia) Berhad Project
0.6
0.6
14
4
Spark Foundry
Automotive Client
0.6
0.6
2
5
Wavemaker
OCBC Bank
0.43
0.4
4
0.4
0.4
5
0.3
1
7
6
Initiative
Lotus's Project, Vivo, Paynet Project, Tesco
8
13
MediaCom
The Coca-Cola Company
0.5
9
9
Zenith
Electronic Client
0.03
0.0
1
10
10
iProspect
Nestlé(Malaysia) Berhad Project
0.0
0.0
2
11
12
OMD
Beiersdorf
0.2
0.0
1
12
11
Havas Media
0.0
0.0
0
13
7
Carat
-1.4
5
2021(Jan-Nov)
7.2
62
2020(Jan-Nov)
6.2
70
16.9%
-11.4%
2021 Creative & Media (Jan-Nov)
18.7
140
2020 Creative & Media (Jan-Nov)
16.2
148
15.6%
-5.4%
S P Setia Berhad
0.3
Subway media
Foodpanda
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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