2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Nov 2021
1
RANK THIS MONTH
RANK LAST MONTH
1
4
MullenLowe Group
2
1
R/GA
3
2
Isobar
Pycca Ecuador, ICT Costa Rica, Tesalia CBC - BIA Ecuador Heineken LATAM, Paco El Chato (Phase 1) LATAM, Danone Ltda. Brazil
4
3
Accenture Interactive
Jaguar Land Rover Global
5
5
Havas Worldwide
6
6
Ogilvy
AGENCY
7
7
M&C Saatchi Group
8
9
Grey Group
9
8
Dentsu
10
10
FCB
RECENT WINS
MASTERCARD Brazil Project, UNIMINUTO Colombia Project Invisalign Brazil Sanissimo Mexico, Tuny Mexico, Toyota Safety Sense Mexico Toyocosta S.A. Ecuador Project, Olaplex Ecuador Discovery Comunicaçőes do Brasil Project The Body Shop
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
8.5
8.5
57
3.5
3.5
8
2.4
2.4
21
2.0
2.0
1
1.7
1.7
4
1.4
1.4
4
0.8
0.8
16
0.5
0.5
16
0.5
0.5
2
0.4
0.4
1
2021 (Jan-Nov):
21.72
130
2020 (Jan-Nov):
53.0
151
YoY Comparison:
-59.0%
-13.9%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE LATAM / Nov 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
AGENCY
Publicis Media
2
8
MediaCom
3
2
Spark Foundry
4
3
Havas Media
5
4
Mindshare
6
-
Essence
7
5
Initiative
8
6
Wavemaker
9
7
PHD
10 11
9 10
Digitas Zenith
12
11
Starcom
13
12
Hearts & Science
RECENT WINS
Stellantis Global The Coca-Cola Company Global, Manuelita Colombia, Meta (Facebook etc) Global Iberia, Vueling airlines Global, Banco Macro Argentina, CAOA - SAIC Chery Brazil
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
12.0 11.7
Alsea Mexico
10.0
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
12.0
1
11.3
15
9.7
1
8.6
Danone Mexico Project
7.6
20
Unilever
15.0
Meta (Facebook etc) Global
4.1
1
Google Global Shopee Mexico, Reyogurt Ecuador Project, Seguros Genesis Ecuador Project Motorola LATAM, Sadia Argentina, Decathlon Andean Chanel Latam (Includes BR) , Chanel México Intercorp Peru Tigo Panama Laureate Education Mexico, Banco Ripley Peru Warner Media Latam/Miami, Luma Energy Puerto Rico
4.0
4.0
1
3.4
37
1.8
1.8
19
1.1
0.3
9
0.2 0.1
0.2 0.1
3 1
0.1
0.1
2
0.1
0.1
2
2021 (Jan-Nov):
53.8
114
2020 (Jan-Nov):
11.4
89
YoY Comparison:
371.3%
28.1%
2021 Creative & Media (Jan-Nov):
75.5
244.0
2020 Creative & Media (Jan-Nov):
64.4
240
17.2%
1.7%
3.6
Servicio Nacional de Turismo Chile
Changan NexumCorp Ecuador
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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