2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Nov 2021
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AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Leo Burnett
Diageo
7.1
Diageo
6.5
15
3.1
Korea Housing & Urban Guarantee Group,Nexon Project,Doctor88
3.1
14
Lead Construction Project
2.0
5
1.8
4
2
2
DDB
Danbi Education, LG Airsolution Project, Toptoon, Nexon Katrider Project
3
3
BBDO
Lead Construction Project
2.0
4
4
Ogilvy
Menarini, Hotels.com, HTB / Guronsan Bamond
1.8
5
5
McCann WorldGroup Woori Bank
1.7
365 mc Project
1.7
4
6
6
Grey Group
Volkswagen Porsche Project
0.6
Instagram Reels Project， Moet Hennessy Project
0.6
3
7
7
Publicis
HomePlus Project
0.2
0.2
1
2021 (Jan-Nov):
15.9
46
2020 (Jan-Nov):
13.2
69
YoY Comparison:
20.3%
-33.3%
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Nov 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.1
5.1
6
Chanel, DIAGEO, Dunamu Upbit
2.2
2.2
3
Carat
FMCG Client
2.0
1.2
6
5
Mindshare
Kakao Golfwear, Sealy, Aer
0.9
0.8
9
5
9
Initiative
Cigna, What3Words -Branding campaign
0.3
0.3
2
6
6
dentsu X
Galderma Korea
0.2
0.2
6
7
7
Wavemaker
Albamon
0.2
0.16
2
8
8
iProspect
Cookat Inc., Cos Stores
0.1
0.14
7
9
11
OMD
Beiersdorf
0.2
0.1
1
10
10
Havas Media
0.0
0.0
0
11
12
Starcom
Daesang Project
0.2
-0.2
2
12
4
Universal McCann
Dyson, Haggen - Dazs, VIG Partner Project, LF Mall Project, Hyungii Fashion Group
0.4
-3.6
5
2021 (Jan-Nov):
6.5
49
2020 (Jan-Nov):
2.3
41
YoY Comparison:
181.6%
19.5%
2021 Creative & Media ((Jan-Nov))
22.4
95
2020 Creative & Media ((Jan-Nov))
15.5
110
44.4%
-13.6%
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MediaCom
Bausch Lomb, Prodiax23
2
2
PHD
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Cigna
The Coca-Cola Company
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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