2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Nov 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
19.6
19.6
23
6.5
6.5
24
6.1
6.1
8
Green Coop Project
3.4
3.4
7
Ogilvy
Sumitomo, Edrington Group, FIBA International Basketball Federation
2.2
2.2
13
6
Healthcare
CSL Behring Project
1.8
1.8
9
7
7
R/GA
DIAGEO
0.4
0.4
3
8
8
M&C Saatchi Group
Hamatomo Corp.Protia
0.4
0.4
2
9
9
Digitas
Invisalign Project, AbbVie – Rheumatoid Arthritis Project
0.3
0.3
4
10
10
VMLY&R
Auto Client
0.3
0.3
1
11
11
MullenLowe Group
Hotels.com
0.0
0.0
1
2021(Jan-Nov)
40.7
95
2020((Jan-Nov)
17.0
63
138.6%
50.8%
RANK THIS MONTH
RANK LAST MONTH
1
1
2
3
3
2
4
4
BBDO
5
5
6
AGENCY
Leo Burnett
RECENT WINS Infinity Project, Salesforce Project, Invisalign Project
Hot Wheels Project, IKEA Project, Wunderman Thompson Asset Management One, Kaneka Project, OMRON Project Harley Davidson Project, McCann WorldGroup AbeamConsulting Project, NTTDATA Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / Nov 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.4
1.4
7
Leo Palace 24, Macallan
1.1
1.0
3
Universal McCann
Dyson, Fukuchan, NEC Project, Zoetis
0.7
0.7
4
OMD
Beiersdorf
0.2
0.2
1
2021(Jan-Nov)
3.3
15
2020(Jan-Nov)
2.9
15
16.4%
0.0%
2021 Creative & Media (Jan-Nov)
44.0
110
2020 Creative & Media (Jan-Nov)
19.9
78
121.1%
41.0%
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RANK LAST MONTH
1
1
Wavemaker
Confidential Client
2
3
Mindshare
3
2
4
9
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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