2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia / Nov 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.6
5.6
14
1.6
1.5
12
Wunderman Thompson FMCG Client
0.9
0.9
2
4
Isobar
Diageo Singapore Pte Ltd. Contract
0.5
0.5
6
5
5
Ogilvy
Seek Asia, Zippo, Kuaishou Technology, Indika Energy Project, Asian Paints Project
0.5
0.5
9
6
6
Dentsu
Global Digital Niaga
0.2
0.2
2
7
7
BBDO
Mayora Project
0.2
0.2
4
8
8
Arcade
Huawei Mobile I Social Project
0.1
0.1
3
9
9
Leo Burnett
Visa Project, Merck Project, Heinz Project
0.1
0.1
6
10
10
FCB
Hawaya Project
0.1
0.1
1
11
11
Publicis
Nestle Project
0.0
0.0
1
2021 (Jan-Nov):
9.5
60
2020 (Jan-Nov):
12.1
97
YoY Comparison:
-21.8%
-38.1%
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RANK LAST MONTH
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1
M&C Saatchi Group
Alodokter, Bibit Project, Alibaba Cloud Project
2
2
VMLY&R
Paseo-baby tissue Project , Prudential Project, Carsome Project
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia / Nov 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
20.8
20.8
23
Japan Tobacco International Indonesia, Suzuki Indomobile Motor
4.7
4.6
7
OMD
Beiersdorf, Telkomsel, Bank Jago, ABC President
3.4
2.7
6
4
Havas Media
Bank Syariah, Link Aja, Wuling Motors, Indofoods, Lionsgate Project - Content & Paid Social
1.6
1.6
5
5
5
PHD
Chanel, Zurich Insurance Project, WeTV, Mandom (Purcelle) Project
1.2
1.2
10
6
6
Initiative
0.9
5
7
10
MediaCom
Reckitt (Offline Media), Ajaib Sekuritas Asia (AJAIB) The Coca-Cola Company
0.6
0.6
4
8
7
Carat
SRC Indonesia Sembilan
0.5
0.5
2
9
8
iProspect
Bank Amar, Paragon Technology and Innovation, Taisho Pharmaceutical Indonesia
0.8
0.5
12
10
9
Spark Foundry
FMCG Client
0.4
0.4
1
11
12
Zenith
0.0
0.0
0
12
13
Wavemaker
-0.2
6
2021 (Jan-Nov):
29.4
81
2020 (Jan-Nov):
10.7
53
YoY Comparison:
176.0%
52.8%
2021 Creative & Media ((JanNov))
38.9
141
2020 Creative & Media ((JanNov))
22.8
150
YoY Comparison:
70.7%
-6.0%
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RANK LAST MONTH
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1
Mindshare
Mobile Premier League, Ferrero, Tanihub, Ferrero, Madurasa
2
2
dentsu X
3
3
4
AGENCY
RECENT WINS
Djarum (Super Music, MLD & Foundation), Google Project
ESTIMATED YTD WIN REVENUE (USD $ m)
1.1
0.4
RECENT LOSSES
SOHO
Taisho
Link Aja(Offline)
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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