2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Nov 2021
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.8
58
5.0
5.0
22
4.8
4.8
18
1.8
1.8
11
1.6
1.6
11
1.0
1.0
3
0.8
0.8
2
0.8
0.8
2
0.1
0.1
1
Retail Client
0.1
0.1
4
McCann WorldGroup
Luxury Brand
0.0
0.0
2
VMLY&R
Pernod Ricard Project
0.0
0.0
1
2021 (Jan-Nov):
22.9
135
2020 (Jan-Nov):
15.2
114
YoY Comparison:
50.0%
18.4%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Goodwood, BAT
6.8
2
3
DDB
HKSTP Project, Lui Chi Woo Foundation Website Revamp
3
2
Wunderman Thompson
Pinkoi, Lenzing Fibers (HK) Limited Project
4
4
Leo Burnett
5
5
Saatchi & Saatchi
6
6
Publicis
7
7
Grey Group
8
8
Havas Worldwide
BYTEDANCE Project , HSBC Brand Campaign MTR Malls Project
9
9
M&C Saatchi Group
Henderson Land Project
10
10
Isobar
11
11
12
12
AGENCY
RECENT WINS
PMI Project, Welab Project, Asiamiles Project, Cathay Pacific Project, HK telecom Project Deliveroo Project, FT Life Project Mead Johnson Project, Lancome Project, Asiamiles Project
RECENT LOSSES
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Nov 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
PHD
2
2
Wavemaker
3
3
Mindshare
4
11
5
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.7
3
0.8
9
0.7
7
Chanel, Unilever, HK01 Project Roborock Project, FrieslandCampina, OSIM International, Friso New Balance, Alibaba (Tmall), LK International (HK) Limited, Fairwood, Chow Tai Fook
1.7
MediaCom
The Coca-Cola Company
0.5
0.5
1
4
Carat
0.3
0.3
4
6
13
OMD
Food Client Beiersdorf, Sun Life Financial, Campbell / Swanson, J&J Surgical Vision Project
0.2
4
7
6
Universal McCann
Dyson, Henderson Land, BCT Group
0.2
0.2
3
8
5
Zenith
FMCG Client
0.1
0.1
1
9
7
Initiative
0.1
0.1
1
10
8
dentsu X
0.08
0.08
5
11
9
Digitas
Cigna Canon Hong Kong, American Eagle Outfitters, Inc. Project, Chinese University of Hong Kong Project Finance Client
0.1
0.1
1
12
10
Havas Media
Forevermark & De Beers
0.1
0.1
1
13
12
Starcom
0.0
0.0
0
2021 (Jan-Nov):
4.7
40
2020 (Jan-Nov):
7.7
83
YoY Comparison:
-38.7%
-51.8%
2021 Creative & Media (Jan-Nov)
27.6
175
2020 Creative & Media (Jan-Nov)
23.0
197
20.2%
-11.2%
0.8
0.7
0.3
Dyson
Cigna
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2