2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Nov 2021 NO.OF WINS
107.0
283
99.0
1
RECENT WINS
Havas Worldwide
Ryvita UK, Bryan Cave Leighton Paisner LLP UK Project, Dr. Martens UK, Fresenius Kabi UK
109.5
-
WPP
The Coca-Cola Company Global
99.0
3
2
VCCP
Cinch Global UK, White Claw Global UK, Hotter Shoes UK PR
17.9
Mobile.de Germany
15.2
15
4
7
DDB
Dr Oetker Global ex DE, Skoda France, Photobox UK
16.0
SécuritéRoutière France
14.6
10
5
5
M&C Saatchi Group
H&T Pawnbrokers UK, AVAC UK Project, Jumia MENA Project, GSK UK, LINDT UK
14.7
14.2
142
6
3
Australie.GAD
Systeme U France
16.0
13.7
1
7
4
R/GA
APL EMEA, Stone Island EMEA, E.ON Ventures EMEA
12.1
12.1
15
8
6
Ogilvy
10.6
14
9
17
VMLY&R
12.2
9.0
15
10
8
New Commercial Arts
8.9
8.9
5
11
9
Accenture Interactive
8.0
8.0
1
7.5
3
7.4
76
7.3
5
5.5
2
5.4
7
5.3
4
4.8
3
RANK LAST MONTH
1
1
2
AGENCY
12
10
Serviceplan
13
11
Isobar
14
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
12
15
-
16
13
17
14
18
15
Mother
Sainsbury's, Argos, Habitat UK CRM, digital, T-Mobile CZ Czech Republic Samsung France B2B, Reuters Europe, Federal Ministry For Economic Affairs And Energy Germany Project Sainsbury's beauty UK, Alzheimer’s Society UK Jaguar Land Rover Global LG Electronics Europe, Tchibo Germany, CDU Christian Democrats Germany Samyroad Spain, Redexis Gas, S.A. Spain, Panasonic Corporation Spain Taco Bell UK, Pepsi UK, Dubai Tourism Global, TikTok UK
Gravity Road
Niantic, Hotel Chocolat First Direct UK, Pets At Home UK Wunderman Thompson CX, UX, Lorina France, Lexus UK, Barilla France social Celio Europe, B&B Hotels France, Buzzman Feu Vert France, Citroen Global social Oreo Europe, British Heart Saatchi & Saatchi Foundation UK
19
16
The & Partnership
Ben's Original Global, Lexus UK, LG TVs Global
20
32
VaynerMedia
Durex, KY Global
11.1
8.0
RECENT LOSSES
Durex, KY Global
Trident gum Europe
Yello Strom Germany
7.4 9.7
Zalando Europe
5.5 7.4
Ribena UK
5.3 5.8
Betway Germany
4.7
4.7
3
4.5
4.5
2
2021 (Jan-Nov):
466.8
879
2020 (Jan-Nov):
361.5
490
YoY Comparison:
29.1%
79.4%
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Nov 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Wavemaker
Zwift Global, Telia Company Nordics, Getir EMEA, Bayer Portugal
97.9
BSH Sweden
91.1
189
2
OMD
iFIT Global, IAG Global, Compare The Market UK
92.2
Klosterfrau Germany
87.2
111
3
9
MediaCom
56.1
Pernod Ricard Spain
48.5
108
4
3
iProspect
44.8
13
5
4
Havas Media
6
6
Mindshare
7
7
Initiative
8
5
PHD
9
8
Universal McCann
10
10
Publicis Media
11
11
Spark Foundry
12
39
Essence
Google Global, GoCompare UK, RHS Royal Horticultural Society UK
13
-
Mediaplus
14
12
15 16
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
The Coca-Cola Company Global, Mycall,Telia Norway, Vestel Turkey Digital Kering (Gucci, YSL etc) Global, Ferrero EMEA/AMER, Pernod Ricard Spain, Carrefour Italy Dolce & Gabbana Global, IAG Group Global, SBB CFF FFS Switzerland
RECENT LOSSES
44.8
47.0
Carrefour Italy
44.4
88
58.2
Dyson Global
24.3
56
28.9
Metsa Tissue Lithuania
21.6
51
35.5
BPA German Federal Gov. Germany
19.8
86
15.3
Pernod Ricard Italy
15.1
6
33.7
L'Oreal DACH
11.6
4
11.6
Galliance France
11.3
9
9.2
9.2
3
BPA German Federal Gov. Germany, Nikon Europe
11.0
8.3
2
Aura by Omnicom
Air France Global
2.8
2.8
1
13
Mediahub
New Balance Europe
2.8
2.8
2
14
Omnicom Media Group British Airways Global
2.5
2.5
1
17
15
Publicis Groupe
Kärcher Global
1.5
1.5
1
18
16
Media Direction
Etihad Russia
1.4
1.4
7
1.3
1.3
5
0.9
0.9
4
2021 (Jan-Nov):
438.0
857
2020 (Jan-Nov):
193.4
872
YoY Comparison:
126.5%
-1.7%
2021 Creative & Media (Jan-Nov):
904.9
1,736
2020 Creative & Media (Jan-Nov):
554.9
1,362
YoY Comparison:
63.1%
27.5%
Volksbanken Raiffeisenbanken Germany CEVA Salute Animale Italy, Intuit QuickBooks Global, Ixina - FDB Belgium Solvent CR s.r.o. Czech Republic, Red Bull Russia, Dr. Oetker Sweden Dyson Global, Brittany Ferries UK, Just Eat Takeaway Global, Honda Europe Ferrero Italy, Stellantis Global, Lindt & Spruengli Europe Meta (Facebook etc) Global, Metsa Tissue Poland
19
17
Performics
Metsa Tissue Slovakia, FCA Italy, CybeRefund Srl Italy, JLR Italy
20
18
Total Media
MG Cars UK, Aqua Pura UK, Lintbells UK
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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