2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Nov 2021 ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
299.1
299.1
177
MOC Project, UnionPay Project, Huawei Project, Ji Nan On Cloud Project
168.8
168.8
16
Dentsu McGarryBowen KSF China Project, Ito En Project
111.5
111.5
52
102.7
102.7
23
89.6
89.6
43
67.4
67.4
57
52.2
52.2
6
51.1
51.1
28
49.2
49.2
24
46.9
46.9
43
45.7
45.7
22
23.9
23.9
15
21.9
21.9
11
19.0
19.0
9
14.9
14.9
13
12.9
12.9
11
4.3
4.3
6
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Lifeasy, Sunwoda Electronic, 4D SHOETECH, Arrow
2
2
Digitas
3
3
AGENCY
RECENT WINS
McDonald's Project, Daxing Leo Burnett Airport Project, VW_DAS WELT Auto Project Beijing International Convention Wunderman Thompson Center Project Estee Lauder Project, iGuzzini Publicis Project, Codex Beauty Mini Cooper Project, Vivo Project, BBH GARENA ONLINE PRIVATE LIMITED - Free Fire Project Invisalign Project, Aier Eye Saatchi & Saatchi Hospital Project, Yili Project, MarsWrigly Project JingJu 2022 WuJing Campaign, Polestar social, Adidas Orginial DDB Social Content Development Project Smoore (Vaping Chip) Project, BBDO Champion Project, Meituan winter campaign Project Heng An Group Project, HUAWEI, Havas Worldwide Sanyuan Milk Nanjing OCT Project, Nanjing OCT McCann WorldGroup Project, Adidas Project, World Gold Council Project
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
4
4
5
6
6
7
7
5
8
8
9
9
10
10
11
11
12
12
13
13
Grey Group
14
14
Sapient
15
15
Isobar
16
16
Prodigious
17
17
VMLY&R
18
18
Gusto Luxe
Mansur Gavriel
3.3
3.3
1
19
-
MullenLowe Group
Hape Project
0.3
0.3
2
2021 (Jan-Oct):
1,182.6
559
2020 (Jan-Oct):
1,131.4
575
4.5%
-2.8%
Uniqlo Project, HKU Various, E Learning Project, Tencent Project Alfa Romeo, SCHUCO, NBA Project Danone Aptimil, Clarins Project, Nippon Project, TCP Project MINT Media Project, MOC Shandong projects, INVISALIGN Project Michelin, Alibaba-Kaola Project , Shanghai Jahwa, Xiaomi-ninetygo Project
YoY Comparison:
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2021 MEDIA AGENCIES NEW BUSINESS LEAGUE China / Nov 2021 ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
L'Oreal
417.7
22
Abbott Nutrition
215.1
9
182.6
176.2
40
Chanel, Didi, Jahwa
155.2
155.2
10
MediaCom
The Coca-Cola Company, Florentia Village, Bayer, FiT, Longi, Ecco, K11
139.2
134.1
12
5
Carat
Amorepacific, Pernod Ricard, UGG
112.6
112.6
8
7
8
Universal McCann
Henkel, Blizzard Project
53.2
53.2
7
8
6
OMD
Beiersdorf, Allianz Project, Sun Life Financial, Estee Lauder Project
116.4
38.1
27
9
9
Starcom
Ferrero, ABInBev (Commerce), Moncler Buying only
32.3
32.3
5
10
10
dentsu X
Tencent Financial Technology, Fujifilm Project
25.9
25.9
11
11
11
Havas Media
Red Bull, Breitling, Infiniti, J&J Acuvue
23.6
23.6
5
12
12
Initiative
GM Ultium, Twinings
3.4
3.4
2
13
13
Essence
Crocs
0.3
0.3
1
14
14
Spark Foundry
Alibaba Cloud Project
0.5
-0.7
1
15
15
iProspect
Bosch, NestléEC
13.6
-25.6
4
2021 (Jan-Oct):
1,361.7
164
2020 (Jan-Oct):
1,430.9
167
-4.8%
-1.8%
2021 Creative & Media (Jan-Oct)
2,544.2
723
2020 Creative & Media (Jan-Oct)
2,562.3
742
-0.7%
-2.6%
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
3
Mindshare
Yili, China Sports Lottery Planning, Unilever, Theory (Fast Retailing), Pure & Mild
548.2
2
1
Zenith
BAIC, L'Oreal, Sanofi
243.8
3
2
Wavemaker
360 Gaming APPS, 3 Squirrels (Planning)
4
4
PHD
5
7
6
AGENCY
RECENT WINS
RECENT LOSSES
Breitling
Yili TV Buying
Jaguar Land Rover
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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