2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia / Nov 2021
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
9.4
23
8.6
12
7.8
15
7.3
12
7.0
7.0
26
6.7
6.7
12
5.3
17
4.4
7
4.1
11
4.0
4.0
1
Hipages, NSW Road Safety project, Federal Govt project
3.8
3.8
8
Publicis
Autism Queensland Project
3.4
3.4
9
10
Leo Burnett
Case IH, Case New Holland, CHN Industrial, Sydney WorldPride Project
3.5
GIO insurance
3.0
13
11
Havas Worldwide
Nivea Social, CDC NSW Project, NOVARTIS Project, BioPlus
3.7
Sydney Water
2.7
10
2.6
2.6
12
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
The Salvation Army, Universities Australia Project, Systema AI Project
9.4
RANK THIS MONTH
RANK LAST MONTH
1
1
ThinkerBell
2
2
TBWA
3
17
DDB
4
3
Clemenger BBDO
5
4
Wunderman Thompson University of Melbourne
6
8
Apparent
7
12
M&C Saatchi Group
8
5
The Works
9
9
Cummins & Partners
10
6
Special Group
ANZ Bank
11
7
BMF
12
14
13 14
AGENCY
Gatorade, My Muscle Chef, National Australia Bank, Phillips PepsiCo, Cupra, News Corp, Proximo, New Balance, CT Freight Swisse, Victoria Departmnet of Transport, Carnival Cruise Line, Ben
Clear Dynamics, 1KIND, Sydney Symphony Orchestra Nando's, Hire Up, Western Sydney University, COMMONWEALTH BANK Destination NSW, LG project, Transport Safety Victoria Project Circles.Life Project, DoorDash, NSW Treasury, FS8, F45, Stoneleigh, Medmate
13.0
RECENT LOSSES
ANZ Bank
7.8 7.8
5.3
National Australia Bank
Echo
4.4 4.6
Specsavers
15
18
Digitas
Snooze, Lactalis Project, SBS Project, Snooze Project
16
13
MullenLowe Group
The Perth Mint, HBF, Lotterywest, Australia’s South West
2.4
2.4
4
17
15
The Hero
FLARE, Lumachain, Next Payments
1.3
1.3
65
18
16
Society
Woolworths
1.0
1.0
1
19
34
Grey Group
0.8
0.8
5
20
19
Howatson + White
0.7
0.7
2
2021 (Jan-Nov):
74.2
265
2020 (Jan-Nov):
86.3
256
YoY Comparison:
-13.9%
3.5%
Ubank, TheFork Australia, Amazon Echo Project Allianz
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Australia / Nov 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
9.8
15
8.7
9
8.6
8.6
13
6.6
6.6
11
5.2
5.2
7
5.1
5.1
18
5.4
4.6
8
LG Electronics, Victoria University
3.4
3.4
14
Trio
PepsiCo
2.1
2.1
1
9
Starcom
Epson, Bega Cheese (Lion Dairy & Drinks)
1.7
1.7
6
11
26
Atomic 212
Pet Circle, Audika, O'Brien Autoglass
1.4
1.4
11
12
11
Kaimera
BritBox, Campos Coffee, Aston Martin, My Muscle Chef, MedAdvisor
0.7
0.7
5
13
-
Hearts & Science
0.6
0.6
6
14
12
Pivotus
Snap Fitness, Australian Building Company
0.5
0.5
2
1.0
0.5
7
RANK THIS MONTH
RANK LAST MONTH
1
1
Initiative
2
2
PHD
3
3
OMD
4
4
Spark Foundry
5
6
Universal McCann
6
10
Zenith
7
5
Wavemaker
8
7
Resolution Digital
9
8
10
AGENCY
RECENT WINS Gulf Western Oil, Insurance Australia Group, Afterpay, Quest Apartments Google, Chanel, Unilever, Google, Pepsico, Tennis Australia Beiersdorf, Telstra, Chevron, BoozeBud Project Johnson & Johnson, Voyages Indigenous, Toyota Menulog, Dyson, Tourism Australia, Freedom Foods - MilkLab, RACQ, Bethesda Subway, Reckitt, Rio Tinto, Pet Culture, Bundaberg Brewed Drinks Shine Lawyers, Journey Beyond travel, L'Oreal, Perrigo
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
10.4 9.0
Bethesda
15
13
Havas Media
Momentum Energy, Brick Lane Brewing, Starward Whisky
16
14
Ryvalmedia
MYOB, Openpay
0.4
0.4
2
17
15
dentsu X
Galderma S.A., FUJIFILM
0.3
0.3
2
18
16
Match & Wood
Curtin University
0.3
0.3
2
19
17
CHE Proximity
MyState Bank
0.3
0.3
1
20
18
Mediahub
circles.life
0.5
0.3
1
2021 (Jan-Nov):
55.8
190
2020 (Jan-Nov):
17.6
112
YoY Comparison:
217.5%
69.6%
2021 Creative & Media (Jan-Nov)
130.0
455
2020 Creative & Media (Jan-Nov)
103.8
368
YoY Comparison:
25.2%
23.6%
World Vision
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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