2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Nov 2021
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Lifeasy China, Sunwoda Electronic Co Ltd China, NEA Singapore
2
-
WPP
The Coca-Cola Company Global
3
2
4
4
5
3
6
6
7
5
8
7
AGENCY
RECENT WINS
Vedanta India Project, Mega Wunderman Thompson Lifesciences Public Co Ltd India Project PepsiCo Australia, Cupra Australia, DDB News Corp Australia McDonald's China Project, Siam Leo Burnett Kubota Thailand, PMI Hong Kong Project MOC Project, UnionPay Project, Digitas Huawei China Project, Ji Nan On Cloud China Project AKARA CAPITAL ADVISORS PVT LTD Havas Worldwide India, ERUDITUS India
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
95.0
94.5
551
66.0
66.0
1
59.0
59.0
237
50.3
50.3
208
49.6
159
30.7
30.7
52
30.0
29.0
93
25.1
87
ESTIMATED YTD WIN REVENUE (USD $ m)
51.0
RECENT LOSSES
GIO insurance Australia
Dentsu
KSF China Project, Ito En China Project
26.1
24.9
24.4
105
20.2
19.2
100
17.6
17.1
74
16.6
16.6
63
14.9
14.9
54
9
8
BBDO
Swisse Australia, Victoria Departmnet of Transport Australia, Smoore (Vaping Chip) China Project
10
9
Publicis
Estee Lauder China Project, iGuzzini China Project, Codex Beauty China
11
12
M&C Saatchi Group
12
10
McCann Worldgroup
13
13
Grey Group
14
11
VMLY&R
15
15
Saatchi & Saatchi
16
14
TBWA
17
16
BBH
18
17
ThinkerBell
19
23
MullenLowe Group
20
19
FCB
Nando's Australia, Audible India Project Green Cell Mobility India, Zoetis Thailand Project, Nanjing OCT China Project UBank Australia, Volkswagen Porsche Korea Project , Melbourne & Olympic Parks Australia Project Land Transport Authority Singapore Project, Scotch (Chicken Essence) Thailand, AIS Thailand Project Deliveroo Hong Kong Project, Invisalign China Project, Pepper fry India NAB Australia, Gatorade Australia, My Muscle Chef Australia Keva India, Mahindra Racing India The Salvation Army Australia, Universities Australia, Systema AI Australia Project UPS Singapore, Bayer - Saridon And Supradyn India, Lagos Free Zone India Domino's Malaysia, Resorts World Genting Malaysia, Spritzer Malaysia
United Airlines Global
17.2
LG TVs Global
14.7
146
15.0
Ladbrokes Australia
12.5
86
12.3
13
19.0 11.6
11.1
20
9.4
Absolut Global
9.4
23
7.5
7.5
43
6.9
6.7
22
2021 (Jan-Nov):
657.9
2,582
2020 (Jan-Nov):
502.5
2,383
YoY Comparison:
30.9%
8.4%
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Nov 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Mindshare
Yili China, China Sports Lottery China Planning, Lovely Professional University India
170.7
Meta (Facebook etc) Global
136.1
177
10
MediaCom
The Coca-Cola Company Global, RCRC SaudiArabia, Exide Battery India Digital
72.1
Breitling China
67.9
51
3
2
Wavemaker
Foodpanda Philippines, Zuellig Pharmaceuticals Philippines
60.3
Campari Group Australia
56.4
127
4
3
PHD
Google Australia, Ikea Thailand, New Zealand Lotto New Zealand
49.8
Brillon India
48.1
75
5
4
OMD
Beiersdorf APAC, Danone Thailand, Sun Life Financial Hong Kong
48.5
Yili China TV Buying
33.4
93
6
5
Zenith
Subway Australia, Reckitt Australia
47.2
Edrington Singapore
30.1
56
7
6
Publicis Media
Stellantis Global, Nestle Pakistan
25.0
25.0
2
21.8
21.6
29
21.3
21.3
41
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1
1
2
AGENCY
8
8
Spark Foundry
Johnson & Johnson Australia, Meta (Facebook etc) Global, Voyages Indigenous Tourism Australia
9
12
Universal McCann
Foodpanda Malaysia, Meter Bonwe China, Menulog Australia
10
9
Initiative
11
7
Carat
12
11
Dentsu X
13
13
Havas Media
14
37
Essence
15
14
iProspect
16
16
Resolution Digital
17
17
Trio
18
m/SIX
18
19
-
20
15
Atomic 212
Starcom
Reckitt (Offline Media) Indonesia, Bombinate Technologies (Koo Media) India Amorepacific China, Pernod Ricard China, UGG China Tencent Financial Technology China, Fujifilm China Project, HITACHI, LTD Singapore Dolce & Gabbana Global, RenewBuy India, PureVeda (Aurea Biolabs) India Google Global, Crocs China Kering (Gucci, YSL etc) Global, Yadea Electric Bike China, TCL China SCA Listnr Australia, Precision Group Australia Project, PwC Australia Project PepsiCo Australia Nilon's India, Parag Milk Foods India, Dindigul Thalappakatti India Pet Circle Australia, Audika Australia, O'Brien Autoglass Australia Epson Australia, Daesang Korea Project, Ferrero China, ABInBev (Commerce) China
RECENT LOSSES
21.0
Hamdard(Offline) India
19.6
54
27.0
Foodpanda Malaysia
17.1
120
16.2
144
16.4
16.6
LBC Philippines
15.2
48
12.6
MamaEarth India
11.7
3
17.5
Jaguar Land Rover China
10.5
84
3.4
3.4
14
2.1
2.1
1
1.5
1.5
20
1.4
1.4
11
1.5
21
2021 (Jan-Nov):
543.4
1,211
2020 (Jan-Nov):
336.6
1,153
YoY Comparison:
61.4%
5.0%
2021 Creative & Media (Jan-Nov):
1,201.2
3,793
2020 Creative & Media (Jan-Nov):
839.1
3,536
YoY Comparison:
43.2%
7.3%
7.7
The Coca-Cola Company SEA
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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