2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Nov 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.3
1.3
40
PepsiCo Project, Asahi - Nutifood Wunderman Thompson Project, PNJ CAO Project, Friesland Campina Project
1.1
1.1
11
3
Dentsu
FMCG Client
1.6
1.1
18
4
6
DDB
Panasonic Project, Morinaga Project
0.6
0.6
2
5
4
BBDO
Suntorypepsico Project
0.5
0.5
1
6
5
Ogilvy
Kimberly-Clark, WIPro Group Unza Project, Pizza Hut Vietnam Project
0.4
0.4
8
7
7
Saatchi & Saatchi
DHG Pharma Project
0.1
0.09
2
8
8
Publicis
FMCG Client
0.1
0.08
3
9
9
Leo Burnett
Heinken Cambodia Project
0.0
0.05
2
10
10
Isobar
Prudential Vietnam Assurance
0.0
0.02
1
2020(Jan-Nov)
5.3
88
2019(Jan-Nov)
11.2
105
-52.7%
-16.2%
RANK THIS MONTH
RANK LAST MONTH
1
1
VMLY&R
Techcombank Project, VIB Project, Michelin Project
2
2
3
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Nov 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.83
7
0.24
6
0.03
0.03
3
0.01
0.01
1
-0.03
0
2020(Jan-Nov)
1.1
17
2019(Jan-Nov)
4.8
37
-77.3%
-54.1%
2020 Creative & Media (Jan-Nov)
6.4
105
2019 Creative & Media (Jan-Nov)
15.9
142
-60.0%
-26.1%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Oppo
0.83
2
3
MediaCom
CJ Foods Digital, VIB Bank Digital
0.25
3
2
OMD
Valda (Inova Pharma)
4
4
Wavemaker
Motor Image
5
5
Starcom
AGENCY
RECENT WINS
0.00
RECENT LOSSES
Restaurant Client
Zespri kiwi fruit
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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