2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Nov 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.8
5.6
20
5.4
5.4
36
2.4
2.4
15
1.4
1.4
11
1.0
1.0
9
1.0
1.0
19
0.6
0.6
19
0.6
0.6
2
0.5
0.5
1
Advanced Info Service (AIS) Project, CESPRI Project, Galderma Project
0.1
0.1
9
Brilliant & Million
Kbank Digital Project
0.1
0.1
4
Digitas
BOI Project
0.0
0.0
1
2020(Jan-Nov)
18.4
148
2019(Jan-Nov)
21.6
134
-14.8%
10.4%
RANK THIS MONTH
RANK LAST MONTH
AGENCY
1
2
Wunderman Thompson
2
1
Ogilvy
3
3
Dentsu
4
4
BBDO
5
6
VMLY&R
6
5
DDB
7
7
Grey Group
8
9
Publicis
9
8
Havas Worldwide
10
10
McCann WorldGroup
11
11
12
12
RECENT WINS
DTAC Project, Hi-Q Food Products, Electrolux East Asia, Shell Project Kasikorn Bank PCL. Project, Noble Development Project, TIKTOK Project SCG Packaging Project Rexona Project, Bangkok Life Assurance, Siam Regal Co., Ltd. Project, True Vision Project, JD Central e-commerce Danon Milnutrisure Project, GPSC Project, ESHR Project Kewpie Project, Bangchak Diesel Project, ADDA Project, Empower Steel Project Union Medical (Juv Skincare) Project, Boonrawd Trading Project Visa Production Electricity Generating Authority Of Thailand Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Nov 2020 RANK THIS MONTH
RANK LAST MONTH
1
3
Mindshare
2
1
Carat
3
2
dentsu X
4
4
Initiative
IVY, Government Lottery Authority Project, MK Restaurant
5
5
Universal McCann
6
6
7
AGENCY
RECENT WINS Tesco, AIA, Yara, LINE BK, PTTOR Project, Thai Airways(Search and Social), PTTEP A.P. Honda, TOA Paint Project, Mass Marketing Company, Minor Food Group Finance Client
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
3.8
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.8
19
4.0
Diageo
3.5
26
1.8
Yara
1.7
45
1.4
1.4
14
Homepro, Emirates Airlines, Food Panda, Big C Digital, Kito, Lazada
1.2
1.2
9
PHD
Swisse, Diageo
0.8
0.8
6
7
OMD
Danone
0.7
Hasbro
0.6
1
8
8
MediaCom
Hasbro, Merck Digital, Uber
0.5
Goon Baby Diapers
0.5
4
9
9
Zenith
Disney+
0.3
0.3
2
10
10
Starcom
Finance Client
0.2
0.2
6
11
11
Vizeum
0.2
12
12
12
Wavemaker
0.1
9
13
13
Havas Media
-0.2
0
2020(Jan-Nov)
14.1
153
2019(Jan-Nov)
14.7
164
YoY Comparison:
-4.4%
-6.7%
2020 Creative & Media (Jan-Nov)
32.5
301
2019 Creative & Media (Jan-Nov)
36.3
298
-10.6%
1.0%
Tefal, Allianz Ayudhaya, Samyang Buldak Noodle Philips, CP Pet Food, Zen Group Project, EXIM Bank, Ovaltine Project, Quickfood
0.5
Lazada
0.4 0.0
Emirates Airlines
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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