2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Nov 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
7.7
7.0
28
6.3
6.3
40
6.2
6.2
21
6.1
47
6.1
6.1
16
4.4
4.4
12
3.6
3.6
18
2.2
2.2
2
2.0
2.0
6
2.0
2.0
2
KFC
1.5
1.5
1
McCann WorldGroup
Unilever Project, SG (CPF) Project
1.5
1.5
9
12
8traordinary
TikTok SEA
1.4
1.4
2
14
13
FALCON
NETS
1.0
1.0
1
15
14
BLK J
0.8
0.8
1
16
15
MullenLowe Group
0.7
0.7
6
17
16
Dentsu
Scoot Global Friesland Campina Project, Estee Lauder Project, Neutrogena Land Transport Authority of Singapore Project
0.5
0.5
14
18
-
Grey Group
Singapore Food Agency, SPI Global
0.4
0.4
10
19
17
Metia Group
National Environment Agency
0.3
0.3
1
20
18
Saatchi & Saatchi
Sensodyne Project, Bombay Shaving Company, Pollident
0.6
0.3
3
2020(Jan-Nov)
52.8
250
2019(Jan-Nov)
59.4
174
-11.1%
43.7%
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
5
4
3
5
4
6
-
7
6
8
7
72andSunny
9
8
Havas Worldwide
10
9
BBH
11
10
TSLA
12
11
13
AGENCY
RECENT WINS
TAFEP Project, SIM, Ministry of Sustainability & Environment, iShopChangi Panasonic Asia Pacific, RohtoIsobar Mentholatum Project HSBC, Kellogg's Project, Johnson & Wunderman Thompson Johnson Project, IMDA, Project Management Institute DocuSign Project, Yokogawa Ogilvy Electrical Project, Rockwell Automation Singapore Visa Production, French Embassy Publicis Project, Museum of Ice Cream, Samsung eCommerce SEA United Overseas Bank, R/GA Singlife,Prudential Corporation Asia Zespri, HSBC Project, Colgate VMLY&R Project, Mediacorp Project DDB
Budweiser SEA Changi Airport Group Project, Ntuc Fairprice Co-Operative Project Jollibee Food Corporation, Riot Games Global
ESTIMATED YTD WIN REVENUE (USD $ m)
7.6
RECENT LOSSES
KFC
Central Provident Fund Board
YoY Comparison:
1
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Nov 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.8
17
1.5
6
1.3
1.3
37
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
3
Mindshare
JLL, PMI Project, BlackRock(SEM)
1.8
2
1
OMD
FEDEX TNT
1.5
AGENCY
RECENT WINS
RECENT LOSSES
Hasbro
3
2
dentsu X
SkillsFuture Singapore, Lark Technologies, Facebook, BBC Asia Project
4
4
PHD
Mercatus, Diageo, Bytedance, Mercatus, HSBC
1.2
1.2
6
5
5
Universal McCann
Emirates Airlines, Lazada
0.7
0.7
3
6
6
Zenith
Disney+, Eurokars - Mazda/MG, Mazda
0.5
0.5
3
7
7
Havas Media
NTUC FairPrice, Tommy Hilfiger
0.6
0.5
3
8
8
Essence
Finance Client
0.4
0.4
1
9
9
MediaCom
0.4
0.4
7
10
10
Mediahub
0.2
0.2
3
11
11
Initiative
0.0
0.0
1
2020(Jan-Nov)
7.4
95
2019(Jan-Nov)
8.5
86
-13.0%
10.5%
2020 Creative & Media (Jan-Nov)
60.2
345
2019 Creative & Media (Jan-Nov)
67.9
260
-11.3%
32.7%
Pandora, Hasbro, Duracell, SUSS, CK Holdings Property, Uber Oatly Milk, Singapore Cancer Society, CMC Markets Finance Client
Emirates Airlines
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2