2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Nov 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.5
4.4
18
2.4
2.4
10
1.4
1.4
5
1.2
1.2
4
1.1
1.1
3
1.0
1.0
10
0.9
0.9
7
IT Client
0.64
0.6
6
VMLY&R
Intel
0.50
0.50
1
10
Grey Group
POSCO Project
0.24
0.24
2
11
11
Wunderman Thompson
HSBC
0.1
0.10
1
12
12
Happy Marketer
Zespri International Digital
0.1
0.10
2
2020(Jan-Nov)
13.2
69
2019(Jan-Nov)
11.4
59
15.4%
16.9%
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
6
4
3
5
4
6
5
7
8
8
7
Dentsu
9
9
10
AGENCY
RECENT WINS
LG Aircare Project, LG Hwisen Project, HP Project ABinBev Project, TikTok, Leo Burnett McDonald's Project, Cadillac Project, AirAsia Project McCann WorldGroup Healthcare Client Happy Bath， Amore Pacific BBDO (Mamonde) Global project， Amore Pacific (HappyBath) Philips Project, Nike, Yuhan Ogilvy Kimberly Project Isobar Amway Project Heineken Project, OB Project, Publicis Daesang Project, Coca Cola Project, Visa Production DDB
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
1
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Nov 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.8
0.8
2
Emirates Airlines, Nike, Energizer
0.7
0.7
3
dentsu X
ELCA Korea
0.5
0.5
9
4
MediaCom
HIV Vaccine Digital Media, Gardasil Digital, Hasbro, Uber
0.4
0.4
5
5
5
Mindshare
0.2
0.2
5
6
6
Initiative
RANK THIS MONTH
RANK LAST MONTH
1
1
PHD
Diageo
2
2
Universal McCann
3
3
4
AGENCY
RECENT WINS
Siwon School Project - Offline only, Pepsi Traditional TV, IBM APAC Lindt, Lego - OOS Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
0.1
0.1
4
0.0
0.03
2
0.03
4
7
7
Starcom
British Council Project, Mirae Credit Information Project
8
8
Vizeum
FMCG Client
0.0
9
9
Wavemaker
Philips
0.1
Energizer
-0.1
1
10
10
Havas Media
0.0
Emirates Airlines
-0.2
0
11
11
OMD
0.0
Hasbro
-0.2
0
12
12
Carat
0.3
Diageo
-0.2
6
2020(Jan-Nov)
2.3
41
2019(Jan-Nov)
3.8
53
-39.7%
-22.6%
2020 Creative & Media (Jan-Nov)
15.5
110
2019 Creative & Media (Jan-Nov)
15.3
112
YoY Comparison:
1.6%
-1.8%
Pharmsville Project, The Kraft Heinz Company, Hansol Paper Project
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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