2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia / Nov 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.5
4.5
10
Indonesia Tourism Global, Csurya Cipta Swadaya, XL Home
3.7
3.7
6
VMLY&R
Mulia Ceramic Project, Asia Pulp & Paper-Paseo Project, Krakakoa Project
0.8
0.8
17
4
Ogilvy
NestléProject
0.7
0.7
5
5
5
Happy Marketer
Pegipegi Digital
0.5
0.5
1
6
8
BBDO
Asosiasi Kartu Kredit, Fonterra Boneeto, Rexona Unilever
1.3
0.5
28
7
6
Isobar
PT Pertamina (Persero)
0.5
0.5
2
8
7
Dentsu
PT Bank Negara Project
0.4
0.4
8
9
11
Publicis
Nestle Project, Visa Production, AXA Project
0.3
0.3
3
10
9
Grey Group
FWD Insurance Project
0.2
0.2
3
11
10
Arcade
Calbe Wings - Guribee Project, PT Calbee Wings - Umabee Project , Philip Morris Indonesia Project
0.1
0.0
7
12
12
Digitas
Nestle Project,
0.00
-0.02
1
13
13
Leo Burnett
Nestle Project, Philip Moris Project, Sanofi Project, Ajinomoto Project, Nestle Project
0.02
-0.06
6
2020(Jan-Nov)
12.1
97
2019(Jan-Nov)
19.1
106
-36.5%
-8.5%
RANK THIS MONTH
RANK LAST MONTH
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
1
1
Wunderman Thompson
Perfetti van Melle, Nestle Indonesia, Unilever Project
2
2
M&C Saatchi
3
3
4
RECENT LOSSES
XL Home
XL Axiata Project
Philip Moris Indonesia – Magnum Project
YoY Comparison:
1
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia / Nov 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.8
16
Hasbro
2.1
5
2.2
Confidential
1.6
3
Bukopin Project, Xiaomi Project, Ringan
1.2
Emirates Airlines
1.2
5
MediaCom
Smartfren Digital, Pizza Hut, Viu Media
1.0
1.0
11
11
Mindshare
Zespri kiwi fruit
0.8
0.8
3
7
6
PHD
Diageo
0.5
0.4
2
8
7
Arena Media
Godrej
0.3
0.3
1
9
8
Zenith
Disney+
0.2
0.2
2
10
9
Publicis Groupe
RB (Reckitt Benckiser)
0.2
0.2
1
11
10
Initiative
Wulling, Ovaltine
0.3
RB
0.1
2
12
12
Carat
Aquaproof, OLX Auto Project
0.3
Diageo
0.0
2
13
13
Starcom
-0.1
0
2020(Jan-Nov)
10.7
53
2019(Jan-Nov)
10.2
62
YoY Comparison:
4.4%
-14.5%
2020 Creative & Media (Jan-Nov)
22.8
150
2019 Creative & Media (Jan-Nov)
29.3
168
-22.2%
-10.7%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
dentsu X
Kao Corporation Project
2.8
2
2
OMD
Bank Jago, weTV Project
2.1
3
3
Wavemaker
L'Oréal, Arnott's, Philips
4
4
Havas Media
5
5
6
AGENCY
RECENT WINS
RECENT LOSSES
0.0
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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