2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Nov 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.3
3.3
27
3.1
3.1
11
2.3
2.3
24
1.5
1.5
10
1.4
1.4
5
1.1
1.1
9
0.5
0.5
4
IT Client
0.5
0.5
1
Havas Worldwide
Hong Kong Airport Authority Project
0.5
0.5
1
9
Grey Group
Simba sleep Project, P&G Braun Viloca IPL Project, Tuborg
0.5
0.5
10
11
10
Dentsu
Finance Client
0.3
0.3
5
12
11
McCann WorldGroup
0.2
0.2
4
13
13
BBDO
0.1
0.1
3
2020(Jan-Nov)
15.2
114
2019(Jan-Nov)
28.0
130
-45.6%
-12.3%
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
3
4
4
5
6
6
5
7
12
8
7
VMLY&R
9
8
10
AGENCY
RECENT WINS
Coca-Cola Project, Take2Health Project, Chinese University of HK Project, Philips Hong Kong Project Henderson Land Project, InvestHK DDB Marine Project, HKTB Project, Livi Virtual Bank, Invest HK Project WKCDA, Chinese University of Hong Isobar Kong, Acer Incorporated Hang Lung Project, HKIA Project, Saatchi & Saatchi Deliveroo Project Reckitt Benckiser Project, LEGO Wunderman Thompson Project, HSBC, Hong Kong Tourism Board Coca Cola Project, Citibank Project, Leo Burnett Superpark Project, HKIA Project Mead Johnson Project, NeoDerm Publicis Project, Visa Production Ogilvy
Microsoft Project, Starbucks Project, CPF.gov.sg Project Haagen Dazs Project, Chubb Life Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Nov 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Convoy Financial, Kraft Heinz, Mastercard Project
2
2
Mindshare
Ferrero, Airstar Bank, L'Oreal
3
3
PHD
4
5
MediaCom
5
4
Universal McCann
6
6
dentsu X
7
7
Havas Media
8
8
OMD
9
9
Starcom
10
10
11
AGENCY
RECENT WINS
Sheraton Macao, Tai Kwun, The Landmark, Raeon Project Uplive, Pandora, Uber, RoadKing, Hasbro,J Select, Bank of China Open University Of HonG Kong, JP Morgan Asset Management Centralcon Investment Holding Project, Minmetals Land Project, Hoiana, Book Depository, Havaianas, Tommy Hilfiger Wyeth Nutrition, Nestle E Shop Project, Top Spring,Kowa, Ngong Ping 360
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.8
2.8
15
1.9
1.9
9
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
1.3
Ferrero
1.1
14
1.2
Tourism Client
0.6
9
0.5
0.5
6
0.4
0.4
4
0.5
Emirates Airlines
0.3
4
0.7
Hasbro
0.3
11
HKMC Annuity Ltd.
0.3
Save The Children
0.2
2
Wavemaker
Philips, HKU, Blue Girl
0.12
0.12
3
11
Digitas
Citi
0.1
0.1
1
12
12
Zenith
Evergrande Group, Generali Insurance, Vanke Property Project
0.8
Power Client
-0.1
4
13
13
Initiative
0.0
Revlon
-0.3
1
2020(Jan-Nov)
7.7
83
2019(Jan-Nov)
11.7
63
-34.3%
31.7%
2020 Creative & Media (Jan-Nov)
23.0
197
2019 Creative & Media (Jan-Nov)
39.8
193
-42.3%
2.1%
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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