2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Nov 2020 NO.OF WINS
57.4
46.9
109
Mondelēz Europe Production, Visa Global Production
24.0
23.5
5
isobar
DKMS Switzerland Project, Kvik A/S Denmark Project, Hublot SA (LVMH) Switzerland Project
20.5
20.5
63
Wieden & Kennedy
Visa Europe
27.3
AirBNB Global
17.5
5
17.7
TUI Global
16.2
4
15.3
15.3
17
14.0
14.0
3
13.2
3
12.0
12.0
1
RANK LAST MONTH
1
1
Havas Worldwide
Banque De France Uk Project, Clarivate Uk Project, General Optical Council Uk Project
2
13
Publicis
3
2
4
-
AGENCY
RECENT WINS
AOK-Bundesverband Europe, Intel Global, The Lee Brand Global, Zespri Global Sonos Global, Grupo San Miguel, Green & Black's UK, Toblerone Global UK, Walkers UK AOK Germany, Sparkasse Germany, McDonald's Germany
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
5
3
VMLY&R
6
5
VCCP
7
4
Scholz & Friends
8
6
Serviceplan
9
-
Le Pub (Publicis Group) Heineken Global
10
7
New Commercial Arts
Vodafone Global, Halifax UK, World Out Of Home Org Global
11.9
11.9
4
11
14
R/GA
National Bank of Kuwait UK, Moncler UK Digital, Benetton UK
11.9
11.9
13
12
8
O.P.EN(Omnicom)
Peugeot Global
10.5
10.5
1
10.0
10.0
59
7.5
7.5
3
7.1
7.1
3
BMW EMEA, ZDF Germany
TaTaTu UK, Union Slovenia, IBSA Italy Project Gerolsteiner Germany, Smart Europe, ZDF Germany AirBNB Global, Combs Enterprises / DeLeon Global
17.5
AOK Germany
13
9
Grey Group
14
11
Heimat
15
65
Droga5
16
12
Fred & Farid
Longchamp Global
6.4
6.4
1
17 18
15 16
Fold7 Mediamonks
Kronenbourg 1664 Global ex UK BMW EMEA
5.0 5.0
5.0 5.0
1 1
19
17
Mother
Samsung UK, Doritos Europe
4.9
4.9
3
Wonderhood Studios
Branston, Mizkan UK, Three Mobile UK
4.5
4.5
2
2020(Jan-Nov)
361.5
490
2019(Jan-Nov)
346.3
380
YoY Comparison:
4.4%
28.9%
20
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
18
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Nov 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
OMD
2
2
MediaCom
3
3
Havas Media
4
4
5
AGENCY
RECENT WINS Schwarz Gruppe (Lidl) UK Buying, Bitburger/Gerolsteiner Germany, Italy LIDL Ireland, QVC Germany, Premier Bathrooms, Bathing Solutions, Mobility Plus UK
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
55.3
Abbey Theatre Ireland
52.4
191
44.3
South Tyrol Switzerland
42.8
172
PMU France, Tourism of Tenerife Spain, Prismea UK
39.7
Direct Assurance France
27.2
56
PHD
Saudi Tourism UAE, REWE Czech, Ferratum Finland
21.2
ViacomCBS networks Global ex US
14.1
111
7
Wavemaker
ViacomCBS networks Global ex US, Philips Global, JSC Progress Russia
18.6
Bitburger/Gerolsteiner Germany, Italy
13.4
124
6
-
Omnicom Media Group Sanofi Global ex US
11.0
11.0
1
7
5
Blue 449
10.1
10.1
2
4.7
4.7
4
8
10
Mediahub
9
9
Universal McCann
10
6
Starcom
11
12
Initiative
12
11
Essence
13
13
M/SIX
14
14
15
-
FDJ France, Lindt France Little Moons UK, Fuji Instax Europe, Twitch EMEA, Moleskine UK Emirates Airlines Global, Energizer Global
4.5
Intersnack Romania
4.3
2
13.3
Lidl UK Buying
4.2
26
9.0
Giovanni Rana Germany
4.2
44
3.5
3.5
4
Fossil Group EMEA
2.0
2.0
2
Mediaplus
De’Longhi UK, ZDF Germany, Siemens Healthineers Global
3.0
2.0
3
Dentsu Red Star
Heineken brands
2.0
2.0
2
16
15
Publicis Groupe
17 18
16 17
Accenture Interactive Trouble Maker
19
18
The Kite Factory
20
19
Spark Foundry
Loacker Italy, Betsonn Group Italy, Skilling Sweden Direct Assurance France, Uniekaas Netherlands, Gereralli Insurance Greece Zoopla UK, ITV UK, Sainsbury's UK digital, Airbnb Global
Francaise des Jeux France, Penotti Netherlands BBVA Global Digital Asahi International EMEA NSPCC UK, Book Aid UK, Sue Ryder UK eOne Spain, Kontigo Poland, La Mutuelle Generale France
1.5
3
1.5 1.3
1.5 1.3
1 3
1.3
1.3
5
1.2
1.0
11
2020(Jan-Nov)
193.4
872
2019(Jan-Nov)
188.1
786
YoY Comparison:
2.8%
10.9%
2020 Creative & Media (Jan-Nov)
554.9
1,362
2019 Creative & Media (Jan-Nov)
534.3
1,166
YoY Comparison:
3.9%
16.8%
2.1
Heineken brands Global ex Fr
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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