2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Nov 2020
1
RANK THIS MONTH
RANK LAST MONTH
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1
2
2
3
3
4
4
5
6
AGENCY
RECENT WINS
Leboo Healthcare Products China Project, Kasikorn Bank PCL. Thailand Project, Nestlé-Milo Malaysia Tencent AI China Project,Henderson DDB Land Group HK Project, LG Aircare Korea Project DTAC Thailand Project, HSBC Wunderman Thompson Singapore, Hi-Q Food Products Thailand Family Mart China, China Resources Isobar Project, iQiyi China Project, KFC China Project Visa Global, Nescafe 1+2 China, Publicis SinoTruck China Project Ogilvy
6
5
Sapient
7
7
Dentsu
8
8
VMLY&R
9
10
Leo Burnett
10
11
Havas Worldwide
11
9
BBDO
12
13
McCann Worldgroup
13
12
Saatchi & Saatchi
14
-
15
14
72andSunny
16
15
Cummins & Partners
17
16
TBWA
18
21
M&C Saatchi
19
28
Digitas
20
17
Grey Group
R/GA
Mercedes-Benz China Project, Marriott China Project FAW Besturn China Project, Wuliangye China Project, Amway China Zespri Singapore, Colgate Singapore Project, Mulia Ceramic Indonesia Project Google Taiwan Project, AXA China Project, FAW-VW Mojie phase II China Project CASARTE China, Bel Cheese India, BIPHA India Google Australia, iNova Pharmaceuticals Australia, Seafood Industry Australia Exxon Mobil India Project, Karo Sambhav India Project Navitas Australia, Hang Lung Hong Kong Project, Vivo China Project United Overseas Bank Singapore, Google Australia, MSD Japan (Merck) Japan Google Australia, Freedom Foods Australia, Amaysim Australia, Adobe Global, Sendle Australia Energy Australia, Nufarm Australia, Klorane Australia Horticulture Innovation Australia, Nintendo Switch China,Emerald Foods Australia Vic Government Australia, World Vision Australia, Racing Vic Australia McDonald’s Australia, Miele Australia Project, Solid Start Australia Project Simba sleep Hong Kong Project, P&G Braun Viloca IPL Hong Kong Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
70.5
KFC Singapore
68.6
349
57.0
Streets Blue Ribbon Australia
54.4
195
43.0
41.9
218
34.7
34.3
147
30.0
29.2
150
27.1
27.0
36
26.4
Harman - Jbl & Hk India
24.9
205
22.4
Bel Cheese India
19.2
135
20.5
7 Eleven Australia
19.2
135
16.4
Tooheys Extra Dry Australia
15.4
61
21.5
Visa Global
14.4
117
13.3
LinkedIn Australia
12.8
109
13.7
12.7
55
9.7
9.7
33
8.0
8.0
9
8.1
7.6
19
7.3
6.9
6
6.3
6.2
12
6.2
6.1
49
6.5
6.1
94
2020(Jan-Nov)
502.5
2,383
2019(Jan-Nov)
560.4
2,214
YoY Comparison:
-10.3%
7.6%
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Nov 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Electrolux brands APAC
55.3
136
50.5
Westpac Australia
42.3
86
Nestle Taiwan, DS Auto China, Pfizer Taiwan
38.9
Didi China
35.6
48
McDonald's China Buying, Pandora China, Hilton China
41.1
Energy Australia
35.1
164
40.1
Hilton China
33.9
90
44.2
AB InBev India
26.4
79
NestléChina, ByteDance China, Kuayue Express China
26.7
Dongfeng Honda China
18.6
198
OMD
Petbarn Australia, Greencross Ltd. Australia, McDonald's Malaysia
27.2
HBF Australia
16.4
83
10
WPP
Unilever China
10.0
10.0
1
10
9
Starcom
11
12
12
16
13
11
14
13
Initiative
15
15
16
14
17
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Mindshare
Tesco Thailand, AIA Thailand, Essilor China
76.7
2
Wavemaker
ZYBang China, Philips Global, DoorDash Australia, PLDT Philippines
3
4
Zenith
4
3
Carat
5
5
MediaCom
6
6
PHD
7
7
dentsu X
8
8
9
RANK THIS MONTH
RANK LAST MONTH
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AGENCY
DF Honda China Digital, Securities China, Octro, Skillwin India SVW China, Bel Group India, Raeon Hong Kong Project, Best Friends Pets Australia
AB InBev India, Alcon China, McDonald's Taiwan, Tencent China, Miele Australia Clarins Australia, Westpac Australia, Spark Foundry Ancestry.com Australia, Silverseas Cruises Australia Sanofi Global ex US, Electrolux Omnicom Media Group brands APAC, MEA HBF Australia, Sichuan Teway Food Universal McCann China, TotoLe China, Gotion High Tech China
RECENT LOSSES
16.0
Jeep China
9.8
52
10.9
Network 10 Australia
9.3
12
8.9
3
8.9 11.5
Tapestry Inc. China
8.6
32
Victoria's Secret China, IVY Thailand, IN10 Media India Project
7.4
RB (Reckitt Benckiser) Indonesia
6.9
46
Havas Media
Domino’s Pizza India, Body Shop Australia, Transforming Rural India Foundation India
8.2
Remy Cointreau China
5.6
31
CIG
Audi China Digital
5.0
5.0
1
-
Dentsu Red Star
Heineken brands
2.3
2.3
2
18
-
Essence
Jeep China
2.3
1.9
3
19
17
Digitas
Marico India, DBS Bank India, Philip Morris International India
1.3
1.3
8
20
40
Atomic 212
BMW, Mini Australia
0.8
0.8
1
2020(Jan-Nov)
336.6
1,153
2019(Jan-Nov)
307.8
1,249
YoY Comparison:
9.3%
-7.7%
2020 Creative & Media (Jan-Nov)
839.1
3,536
2019 Creative & Media (Jan-Nov)
868.3
3,463
YoY Comparison:
-3.4%
2.1%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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