2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Nov 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.0
5.3
16
Netflix, Tinder, Gulf(Energy)
4.5
4.5
9
Ogilvy
Robinson PCL Project, Nestle (Thai) Ltd., Department of Lottery
3.5
2.5
14
8
McCann WorldGroup
GSK pharmaceuticals, SCG, SC Capital Project, Weber Shandwick Project, Mead Johnson / RB Project
1.9
1.9
26
5
4
Digitas
Tesco online, Mondelez, Minute Maid Project
1.8
1.8
6
6
5
DDB
Goldenland, Samitivej, Pet Focus Project, Samitivej, SECOM, Royal Enfield
1.5
1.5
16
7
21
Publicis
1.5
1.5
3
8
6
The Media Shop
The Tourism Authority of Thailand
1.0
1.0
1
9
7
Dentsu
Car Brand Clent
2.4
0.9
20
10
12
Leo Burnett
Beiersdorf (Nivea), PTT Exploration and Production PCL Project, Uniqlo, TMB
0.9
0.7
7
11
9
antics@play
0.4
0.4
1
12
10
VMLY&R
0.3
9
13
11
MullenLowe Group
The Tourism Authority of Thailand King Power Group Project, Siam Commercial Bank Project, Naraya Project, Heinz Oyster Sauce Project Bayer OTC brands
0.2
0.2
1
14
13
Anomaly
Johnnie Walker
0.1
0.1
1
15
14=
Saatchi & Saatchi
Procter & Gamble (Olay) Project
0.0
0.0
2
16
14=
Merkley+Partners
Performix
0.0
0.0
1
21.6
134
RANK THIS MONTH
RANK LAST MONTH
1
1
Beiersdorf healthcare brands, Wunderman Thompson Sansiri, Friesland Campina, Siam Amazing Park
2
2
BBDO
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
0.5
RECENT LOSSES
Tinder
TMB
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Nov 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Mindshare
Brand's Suntory, Thai Oppo Project, PTT Project
4.4
4.3
37
1
Vizeum
Lazada Limited Contract, SinoPacific Trading (Thailand) Co Ltd Contract, EASY BUY Public Company Limited Contract
3.5
3.5
35
3
2
Carat
Vodafone, Berli Jucker PCL (BJC Foods) Contract
3.7
SCG
3.4
26
4
4
denstu X
Tourism Service Company
1.7
Prudential
1.5
26
5
5
Zenith
SCG, The Walt Disney Company
1.5
1.5
3
6
6
Universal McCann
FINN Mobile
1.9
1.3
2
7
7
MediaCom
UNIQLO, PlayStation
1.2
1.2
5
8
8
Initiative
Krungsri Bank, M Wrap PROJECT
1.4
Brand's Suntory
0.4
11
9
9
Wavemaker
1.6
PTT Company
0.3
10
10
10
Havas Media
0.1
5
11
11
Starcom
12
12
PHD
13
13
OMD
RANK THIS MONTH
RANK LAST MONTH
1
3
2
AGENCY
Prudential, Webtoon, Chubb Insurance, The Market, Carabao Dang Krungthai AXA Project, NBTC (National Broadcasting Telecommunications Committee Project), Tripadvisor EGAT (Electricity Generating Authority of Thailand) Project Singapore Airlines
RECENT LOSSES
Vitamilk
0.3
0.4
Carabao Dang
-0.3
3
0.1
Food Supplements Company
-0.8
1
0.0
Index Living Mall Project
-1.6
0
14.7
164
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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