2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Nov 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.7
5.2
9
Coke Project, Sonison Baby Project, ChungHwa Telecom Project
3.0
3.0
12
Dentsu
Consumer Products Brand
2.5
2.5
41
4
Isobar
Pfizer, CTBC Bank, Mead Johnson Nutrition
1.5
1.5
9
5
8
Publicis
AXA, CAPITAL MOTORS INC Project, CATHAY PACIFIC AIRWAYS LIMITED, Pepsico Foods Project
1.0
1.0
10
6
5
BBDO
FAR EASTONE, XU PAO
1.0
1.0
2
0.8
0.8
11
0.8
0.6
4
RANK THIS MONTH
RANK LAST MONTH
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1
Ogilvy
Dairy Farm, Soyoung, Mondelez, AccorHotels, Miniso
2
2
Leo Burnett
3
3
4
AGENCY
RECENT WINS
GSK pharmaceuticals, Ocean Park McCann WorldGroup (Hong Kong) Project, 1111 Project, Jenjudan Project Sony Project, Beiersdorf healthcare Wunderman Thompson brands
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
7
10
8
9
9
6
Havas Worldwide
Want Want Group
0.5
0.5
1
10
7
DDB
PlayStation, Dairy Farm
0.5
0.5
3
11
11
MullenLowe Group
Bayer OTC brands
0.2
0.2
1
12
12
Anomaly
Johnnie Walker
0.1
0.12
1
13
13
Merkley+Partners
Performix
0.0
0.03
1
16.7
106
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Nov 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.8
3.8
93
Car Client
1.8
1.8
63
OMD
Agoda Project, Volda, Activision Project
1.4
1.4
10
4
Mindshare
FoodPanda Project, Tourism New Zealand Project
1.3
1.3
16
5
5
Zenith
Taiwan External Trade Council Project, The Walt Disney Company
0.8
0.8
3
6
6
MediaCom
SK-II, Hotels.com
0.5
0.5
5
7
7
Universal McCann
Netflix Project
0.4
0.4
4
8
8
Vizeum
Government Client
0.2
0.2
13
9
9
Starcom
Align Technology
0.4
0.2
2
10
12
Wavemaker
Subaru Project, Ricola
0.2
0.1
3
11
10
Havas Media
Tripadvisor
0.1
-0.1
1
12
11
PHD
Singapore Airlines
0.1
-0.2
1
10.2
214
RANK THIS MONTH
RANK LAST MONTH
1
1
denstu X
Food Brand Client
2
2
Carat
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Vodafone
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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